Chatbots are teaching us how to use them in many segments of our lives. With the use of these smart machines, we save time, boost our productivity and provide efficiency in our work.
Which chatbot is encouraging marketers to use Artificial Intelligence? Before answering, lets us go back and explain what a chatbot is:
Chatbots, what are they?
Chatbot code dates back to 1966 with the creation of the first chatbot, Eliza (at that time, chatbots where called chatterbots). The purpose of the creation of this program was to see if a machine can mimic human behavior. Code wasn’t forgotten, it’s just that at the time, technological advancements were so sophisticated, it was time to find the purpose of use for such a program.
With the internet and the World Wide Web, a new technological and digital world was created. This space, with the advancements in speed, memory and cloud-based solutions, provided the chatbots the ability to rise. And here we are, as we encourage ourselves to use and deploy as many chatbots as possible.
What is the core of the chatbot?
Chatbots are powered by Artificial Intelligence code that works with NLP (natural language processing) which helps these programs to mimic human conversations. AI inside the chatbot is helping this program to learn and improve itself, and with time, they learn fast and adapt.
So, for the question of which chatbot is making marketers use this technology and AI, the answer is all of them. The way the chatbots can find the logic and provide an outcome that will benefit the company is proof enough for marketers.
Chatbots started to provide 24/7 customer service, and this was the trendy reason why companies used this technology, but it seems that they are capable of much more than answering questions. The possibility to interact and lead the conversation, like a salesperson, is affecting the marketing world.
There will be no more calls from marketers over the phone offering you products to buy, as it will all go through this channel of communication. Millennia’s love this way of communication, as it’s efficient and fast, and it saves time for everyone.
Are chatbots cutting marketing expenses?
Chatbots, the ones that are built to do this, can provide a subscribing system that can be used to execute a successful marketing campaign. If developed, they can prolong the conversation session and push sales and offers to customers.
Chatbots are reshaping the business world, in general, and they are providing a broad specter of skills that will save organizations money.
Final Thoughts with ChattyPeople
You are finding yourself at the right place, at the right time. The time is now to use our user-friendly platform and build a chatbot for your company. There is no need for coding and its free to start.
Posted by Slobodan S.