The Future Of Branding And Voice-Activated Chatbots

How far can we go with new ideas?

As ideas are changing the world and our way of living, some are not accepted, others are continuously modified and updated, and some seek simplifying solutions shaped by the needs of the people.

We are searching for tools that can be used on a daily basis which will provide us with aid for the most important tasks while we finish our daily responsibilities.

In this rushed world that we are living in, achieving the most beneficial way to complete tasks is one of the most important things that we are in need of.

How Will Brands and Voice-Activated Chatbots Help Us to Achieve Our Goals? 

Before I begin, let’s define what branding is.

We are surrounded by brands, and we all have our favorites.

Companies are recognized by their distinct logos that they have created for themselves. It could be a sign, a word, certain colors or a mixture of all of these.

With their unique logo and the power of advertisement (marketing), they are building a customer base, and they are continuously trying to expand.

The traditional way that companies used to reach out to customers was via market research in stores, on the streets, via the telephone, or through traditional advertisements (newspaper ads, street billboards, TV commercials, etc.).

However, most of these tactics were time-consuming.

In the “Era of the Internet” and its tools, everything has changed. The globalization of the market, the opportunity to reach customers more quickly, and anywhere, has turned out to be very valuable.

But the most important bits of information we can get is from the consumer about their likes and dislikes, their styles, ways of living, clothing preferences, reading preferences, etc. This all helps brands save time and money.

Changes are All Around Us

We all see the changes around us ─ online through Social Media, e-Commerce and through interactive chatbots. And, these platforms are continuously expanding, giving us new and exciting experiences every single day.

In the past years, developers have pushed forward with chatbot technology and added the most impressive feature yet ─ VOICE!

Speaking is in our nature, as we want to talk among ourselves. So, why not talk with chatbots, as well, who are integrated into online platforms on all our devices?

The way that they come up with machine voice-interaction is extraordinary as we all have used Hello Google, Cortana, Siri and Alexa.

These names have already made history; everyone will remember the first series of voice-activated chatbots. . . And, more are to come.

The Future of Voice-Activated Chatbots

I can say that shortly we will see voice-activated chatbots all around us ─ in the library, stores, train stations, zoos, airports. . . You name it.

Imagine a scenario where you are going to your favorite store to buy new shoes, and a robot approaches you. It will tell you about new products, all according to your previous shopping experiences and the styles you prefer.

I can see myself in an automated Uber cab, where the car talks to me and gives me recommendations along my route, or gives suggestions of what I can experience at my destination.

I know, for sure, that brands will continually upgrade the features of this technology, for example, when I book a flight using Google as a search engine, Google reminds me of my flight on my calendar.

And, in the future, I won’t be surprised if my Hello Google device sets the alarm for me the morning of the trip and confirms with me by saying something as “I`m going to wake you up tomorrow morning earlier so you can get to the airport on time. I`m expecting more traffic than usual at the time you need to travel. And, I have already reserved a Uber ride for you at 7 AM. Do you confirm?”

How great would that be?

Final Thoughts

Brands will provide us with their chatbot services, and they will shape the way of our future, day by day.

For help with building your free chatbot platform, visit us at Chattypeople.com and make a new account. Absolutely no coding is required, and we are here to help every step of the way.

Posted by Slobodan S.