Marketing is one maybe the oldest strategy for one company or individual to sell something. It’s so long with us that become science, yes science. They labeled it with this name back in 1961 and since than it’s improving every day. Here are 6 tips that will help you master the art of marketing and use it with your enterprise chatbot:
1. Finding the right customers
Before expanding your product portfolio, you don’t want to force people to buy what you have and bomb everyone with your offers. Be careful you don’t want your chatbot to gain the name Annoying. Instead you need to build your chatbot to target the people who are interested in the products you have, in this way you will increase your revenue and will be able to expand the product base of your company. Along this process you will have loyal consumers who will promote your new products to their friends who will need that particular product that you are offering. Spreading the word for free from your clients to others is the best achievement that every company wants to accomplish.
2. The company behind the Chatbot
Build your chatbot with the same set of mind as when you where building your logo. The chatbots will be the second logo of one company, and you want to present your brand the way that your logo is, to be remembered.
3. Loyalty reward
Give back something to your existing customers, build loyalty program or bundle deals made just for them, and push this offer thru your chatbot. Be careful with discounts you still need to make a profit, that`s way a bundle deal works better, you will earn little on one product but you will gain full profit on the other. This is how big companies do discounts. And if you make it personal like “we have an offer that may satisfy your need, would you like to see it” always ask them, in this way you will intrigue the customer and he will remember you.
Build the chatbot with the subscribe button, with this you can build marketing campaign with already gathered audience. People love Email promotion, so pay close attention when building your template it needs to be simple and efficient. Little tip when creating the email promotion: don’t use too many pictures because today the clients are using Smartphone’s it will help to load the email faster if less graphic is used.
Check the competition from time to time. Be prepared to make marketing campaign that will be competitive to other companies that sell what you sell, especially for the famous holidays and offer something unique to your customers. And don’t forget about Black Friday, for this day give something extra even if you don’t make a lot of profit, it will put you in different rank among the customers. And remember the bundle deals.
6. Wright Time
Adopt new channels and technology that can help you with your company marketing. This is the time to adopt this new technology that we all call it Chatbot. Sooner or later every company will have a chatbot. Chatbots have various use, so be smart an act quickly. This is especially good for young companies and startups.
If you are wondering where to start building a chatbot, you are at the right place. ChattyPeople can help, register for free and use our platform to build your chatbot it’s free to start.
- Posted by Slobodan S.