Chatbots are becoming representatives of brands, and they will become the Logo of every brand, as well.
What is the common thing that connects chatbots with a Logo? Or, to a brand? To see the connection, we need to go back and look at how the Logo has become what it is today.
What is a Logo?
Companies started to use Logos to aid and promote instant public recognition.
It is a symbol that represents the company and what they do. It could be a symbol that gives you association of some company product or a company motto of what is behind their product.
For example, Nike and their slogan of “Just do it.” Whenever you see Nike’s logo, you have the slogan in your mind. Or, if you see their Logo with “Just do it” you know it’s Nike. And, the funniest thing is, that it has nothing to do with shoes; it’s the purposes of the company and what you can do with their products.
The Logo of one company becomes a distinct representative of the company, and the ones that build strong Logos with a strong story to tell behind it, become the most powerful brands in the market.
The era of creating Logos and designing them started in the 1870s. If a Logo is a symbol that gives us an association with some company, that is what a chatbot will do.
Companies will provide unique names and purposes of what their chatbot will be, and what it will do for us.
Chatbots will become the company’s first contact with the customer. They will represent what you can do for your customers and what you are selling. They can provide customer support or help them to shop. But, either way, they will be the first thing that consumers will see and use.
This is the opportunity for new startup companies to achieve much more and much faster than before.
Think of some businesses that currently don’t have a chatbot within Facebook Messenger and what you can provide to the people with one.
For example: When I want to order flowers, now, I know that 1-800Flowers is on Messenger and I’m already thinking about them. Therefore, I will use their chatbot to order flowers and not go to any other company.
Mark Zuckerberg was even joking that you don’t need to call 1-800Flowers anymore ─ you can just use their chatbot on FB Messenger.
One of the differences between a Logo and a chatbot will be that Logos are more visual then chatbots. We see them all the time.
With the chatbots, it will be little different, as we can find the chatbot through a quick search in Messenger by their name.
So, well-known companies will probably give the name of the chatbot as the name of the company, and this is because they already have a significant client base.
Therefore, as I said before, this will be a tremendous opportunity for startup companies who can gather more audiences with their strong and catchy name of their bot, and of course, with the things that they can do for the people.
Final Thoughts by ChattyPeople
Make it as unique as possible, and bring your chatbot into the digital world so your company can achieve what other companies have in the digital world today.
Posted by Slobodan S.