The most used instances of chatbots are through customer support, and now they are heading in the direction of changing the retail sector altogether.
With the implementation of Artificial Intelligence code within chatbots, the opportunity for experimenting with customer experience in retail has been born.
The expectations of the Millennials are directing the course of this new technology. This is why chatbots have the burden to exceed the expectations in the retail sector.
Companies like Amazon, Google, Apple and Microsoft are investing a big amount of resources to improve this area, and better the interactive experience for people.
Here are several reasons why:
In the past, when people wanted to shop, they relied on a salesperson to give them a suggestion on a good product.
Today, all of that has changed, as people do their research and know exactly what they want.
Chatbots can help a customer with their research and help them to find what they are looking for with relevant suggestions.
This is the trend that we have seen over the past couple of years ─ mobile eCommerce.
Shopping and buying via our smartphones have become the number one source of sales for retailers.
With chatbots, the shopping experience will change again to be much faster than regular mobile shopping. With integration into the Messaging Apps, the process of buying the product and searching for the right one will be shortened.
Price of the product is most crucial for Millennials, and it’s one of the challenged quests for today’s eCommerce.
People are connected 24/7 and have their smartphones with them all of the time, and with this, they can check the prices in more places and choose the same product for less.
Voice is the next level for the chatbot generation.
With Voice, we simplify the way we shop. Also, this is very helpful for shopping for products you already saw either on a commercial or in a store, but it doesn’t fulfill the customers’ expectations completely because people want to visualize the product.
This is the reason why chatbots in the Messenger Apps will have success in retail ─ because of the ability to show and recommend a product to customers.
Pinterest delivered the expectations of the consumers, by providing visual search for products.
52% of shoppers using Pinterest have seen something on Pinterest and made a purchase online, according to statistics realized by companies.
Engagement will be the strongest issue for chatbots interacting with the power of Artificial Intelligence. This is how companies will follow the customers’ experience. This is because of the nature that people have, to chat and message each other.
Final Thoughts with ChattyPeople
Chatbots are already engaging some companys’ customers. Are they engaging your customers?
If not, you need to act fast and provide your clients with this new experience, an interaction with a chatbot.
Don’t miss the opportunity to improve your business. Use our platform here at ChattyPeople to build your chatbot. We have a plan for you where you can start for free.
Posted by Slobodan S.