It’s reasonable that you want your chatbot to be profitable. By implementing sponsored messages to your users, it will help you to earn some extra money.
When you decide to do this, you need to take into consideration the pros and cons of a sponsored message.
Here is little insight that we have assembled for you:
1). Earn bigger profit
2). Engage more interaction
3). Grow your user base
4). You can send them the message anytime, day or night
5). It won’t cost you anything, it’s free
6). It’s automated, you don’t need to type the message yourself
7). It can reach more at once
8). You know that it will be received
9). It’s instant messaging
10). Immediate responses
1). you need to monitor the behavior, so you don’t lose the users that you have
2). Send the message at the wrong time in different time zones
3). You need to check if the messages are they ethical
4). Possibility for the users to block your chatbot
5). Sending too many messages may result in a bad experience for the user
6). Bad review
7). Attract spammers
8). Target the wrong audience
9). Lose the purpose of the chatbot
10). Harm your brand
Harness the Pros
Sponsored messages can be a success if you take the necessary steps and work for it. Provide and monitor the behavior of the interaction. With this, you will gain control and will have time to act if something suspicious is going on.
Don’t accept all kinds of sponsored messages, as you should think in the long run, and you don’t want your chatbot to be used only once.
Look for companies that want to send sponsored messages that will provide benefits to your users. If you play it smart, you will gain higher retention rates, and your chatbot’s user base will grow.
Be Careful With the Cons
When approaching this opportunity, you need to be careful. Spammers already have damaged the landscape of e-mail marketing, so be careful and don’t allow spammers to send messages through your chatbots.
The protection is different from e-mail, as users can block your chatbot and that may be the end of it. Don’t be driven by the click rate and allow companies to send messages that show something else when redirected. Be sure always to check the destination where your users will be redirected. By protecting the users, you’re protecting your chatbot and yourself.
Sponsored messages can go either way, as it’s a knife with two blades, and you should be careful about how you are using it.
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Posted by Slobodan S.