7 Ways Bots Can Improve Your Marketing Strategy

The internet has empowered modern consumers, but it has also allowed companies to gain valuable information about their audiences. Online marketing campaigns can be targeted and tailored for specific audiences and market segments, and their success can be measured through an array of impressive metrics.

In addition, the implementation of chatbots can take your marketing campaign a step further. Platforms like ChattyPeople can help you build a bot that will work as a growth-hacking tool and provide consumers with the ultimate user experience.

Chatbots are versatile, so they can have many different uses. I’ve created a guide to help you implement your chatbot into your online marketing strategy, increase revenue, and build a lasting connection with your audience.   

Building a Chatbot

ChattyPeople is among the best chatbot-creating platforms out there because it can help you build an AI-powered chatbot in a matter of minutes. The best part is that you won’t need any coding knowledge to build your bot. With Chattypeople, you can create simple or complex chatbots that can fulfill a number of tasks that range from answering questions to placing orders and managing profile information.

Furthermore, ChattyPeople lets you launch and manage chatbot campaigns that can distribute your content, send personalized offers, and place orders among other things. Chattypeople is free to start, and you can move up to paid plans as your interactions increase.

Advantages of Building a Chatbot

Chatbots have become the new must-have for all marketing campaigns, regardless of size and industry. There are numerous advantages to building a chatbot using Chattypeople, for instance:

  • Reaching your audience through their preferred platform
  • Engaging consumers before your competitors
  • Monetizing your Facebook account
  • Building your sales pipeline
  • Qualifying your leads before they enter your sales funnel
  • Allowing you to personalize marketing campaigns

How to Incorporate a Chatbot to Your Marketing Strategy

Chatbots have been around longer than most people realize. However, technological advancements, such as AI, have transformed the way consumers interact with chatbots.

You can now use a ChattyPeople chatbot to connect with your potential customers through their favorite apps, like Facebook Messenger. Because of this, the ability to personalize, implement, and make money from chatbots through effective marketing has also grown. In order to successfully integrate your chatbot to your online marketing strategy, you have to:

Give Your Chatbot Personality

Your chatbot will work as a direct representative of your brand whenever it interacts with customers, so give it some personality. Chattypeople can help give your bot personality, but the amount of “humanity” will depend heavily on your industry and the image you want your brand to convey.

Medical centers and financial institutions need to have a very professional bot with very light, minimal dashes of humor. On the other hand, certain clothing and footwear brands need to build a hip chatbot that can communicate with younger generations.

Distribute Your Content Through Your Bot

Blogs, news releases, and other useful resources can help you prove your expertise and land more customers. However, your content needs to reach your audience in order to be effective.

Chatbots can help you deliver all your fresh content to your audience directly to their social media accounts. Consumers are more receptive to your posts if they are delivered through a familiar channel, and if they are not interested, they will ignore it without causing major disruptions to their routines  

Use Your Chatbot as a Self-Serving Tool

Basic chatbots have limited functionality, but Chattypeople allows you to build a complex bot that can work as a self-serving tool for your customers. This will minimize the amount of time your clients spend managing their account, increasing their user experience and perception of your brand. Because you will spend less time interacting with customers, this should also give you more time to invest in other day-to-day operations.

Offer a Direct Sales Channel

Chattypeople helps you connect your chatbot to different e-commerce platforms. You can then program your bot to take orders directly through comments, posts, and private messages. Your chatbot can even help consumers find different items, tell them if they are in stock, place orders, and manage their shipping details, all through Facebook Messenger.

Make Your Bot Proactive

It’s been about a year since Facebook released its chatbots on Messenger, so many consumers are still unsure how to even use chatbots. Program your chatbot to be proactive, and offer solutions to customers that go beyond the usual “What can I do for you?” script. Instead, create a bot that asks your consumers open-ended and close-ended questions to narrow down what they really need.  

Collect Information

With Chattypeople, you can create a chatbot that gathers information about your consumers before they enter your funnel, some of this includes:

  • Location
  • Age
  • Gender
  • Status
  • Employment history
  • Education level
  • Interests and hobbies
  • Phone number
  • Email address

Personalize Suggestion

Once you gather information through your chatbot, you can build campaigns that cater to each specific segment. This will help you qualify the leads you receive, see where they are in the buyer’s journey, and send them personalized offers that are more likely to catch their attention and become sales.

Finally… 

The success of any online marketing campaign depends heavily on organization, and chatbots are no exception. You have to look at what you want your bot to achieve and choose attainable goals. Look at the features your bot has, make sure they all work properly on all platforms and devices, and use them as selling points for your brand.  

Use the steps outlined above to build a functional Chattypeople chatbot and start implementing it to your marketing campaign to make the most out of your social media pages.

 

Chatbots For Customer Support Are The Future Of Your Brand

With Social Media and Facebook, the way we do business has changed, and is reshaping still. With the all-in-one-place that Facebook is providing, and with Facebook Messenger, the interaction with consumers has evolved, and will continue to do so.

Customer Support Reshaped to Customer Care

As companies expand their customer base, they are in need of a call center that provides customer support. However, with social media, the possibilities are there to reach potential customers worldwide, and call centers do not provide the necessary tools for obtaining satisfied consumers.

From call centers, we have moved to e-mail support, but have to wait at least 24 – 48 hours for a response, and it just becomes frustrating.

The brands that have been in business for many years go with the technological flow, as they use every tool provided in this technological world we are living in.

With the utilization of chatbots, customer support can be reached 24/7 and provide customer care to all their consumers.

Who is the Future Consumer and What Do They Want?

Our children are the future consumers, and for them, interacting with gadgets will be in their nature. For me, from time to time, I love to use older forms of technology, for example:

I was using my old Samsung flip-flop mobile phone that I had, mainly because the battery was great, and I was able to use this phone for calling for a couple of days before charging the battery.

But the funniest thing happened to me. My daughter took the phone, opened it, and ask me “Is this a phone, Daddy? What can I do with it?”

I was laughing and said, “Well, what is the purpose of a phone ─ to make and receive calls.” She said,” That’s it?” It`s cute. She is used to having a touch screen phone and Siri where she can interact with the phone like a friend. Then, I remembered that she doesn’t know what an audio cassette is or floppy disk is either, and I started telling her what kind of stuff we were using when we were kids.

My daughter is a millennial kid. She is a kid that is living with the gadgets of her time. She is a kid where Alexa is a part of the living room, and when she walks in, she says, “Alexa, play Taylor Swift,”

Businesses don’t want to put themselves in a situation where future consumers won’t be able to reach them. I remember a scene from one of my favorite movies, “I Robot” where Will Smith (Detective Spooner) and Dr. Calvin (Bridget Moynahan) are inside Detective Spooner`s apartment, and there is an audio player (an older device) that she tries to turn on by saying, “Play.” Then, she presses the button, and the JVC turns on, and it is really loud. Dr. Calvin addresses the player by saying, “End program, cancel.” Detective Spooner shuts it off by using a remote control.

This is a science fiction movie that gives us a glimpse into a possible 2035.

FInal Thoughts

It’s time to act quickly on chatbot technology if you own a business, as chatbot platforms are a must-have technology for the future.

Now is the time to be prepared and brace the future of technology.

Enterprise Chatbots And Voice Activation Are The Future Of User Interface

An Intelligent Virtual Assistant is a software operator that is able to perform undertakings or administrations for a person, also called a chatbot.

A survey conducted in May this year found that the most used AI chatbots in the US market are :

  • Siri: Apple’s interface ─ 34%
  • Hello Google: Google`s Assistant ─ 19%
  • Alexa: Amazon ─ 6%
  • Cortana: Microsoft ─ 4%
  • Apple’s HomePod Speaker was announced in June and wasn’t included in the survey.

Facebook Messenger Assistant projected that it would be accessible to several million on Messenger by the end of 2017.

Google and Apple have substantially introduced bases of clients on cell phones, and Microsoft has an outgoing, pre-installed base of Windows PC users with Cortana working through telephone and Bluetooth speakers, as well.

We need to point out that Amazon stands out with the ability to put in online, web-based, business requests via Alexa.

Enterprise Chatbots and Voice Activation Gadgets are Changing the World

Voice activated bots, such as Google Now, Alexa, Cortana and Siri are preinstalled into the OS to be able to do searches online.

Expectations are that in the year 2020, over 200 billion searches will be done by use of voice. In upcoming years, there are going to be more than 3.5 billion voice activated gadgets, and less than 5% are going to have classic keyboard base consoles. In this way, it affects homes, autos, trade, managing an account, training and every other man vs. machine-based interaction.

Amazon’s Echo and Echo-dot are gadgets controlled by voice that read books, the news and recordings, plays your favorite radio station, answers questions, gives you reports, activity and climate changes, provides information on nearby organizations, gives sports scores and timetables, control lights, switches and indoor regulators, arranges a Uber or orders Domino’s, and additionally, utilizes the Voice Service of Amazon`s Alexa.

Other platforms like Google Now or Microsoft’s Cortana can, without much of a stretch, help make our lives much easier with a lot of options, such as overseeing timetables, track packages and check on upcoming flights.

Our growing dependence on chatbot platforms operated by voice has multiplied the ascent of machine vs. machine correspondence, and this will have a genuine effect on the future outcome of how we make payments, do business and interact with home gadgets.

Online Searches

We have found ourselves at the intersection of how we are performing our online searches. With the fast development of messaging applications, there is the contention that the fate of e-commerce and searches will be, by default, pre-installed within the platform itself with chatbots as VAs.

This includes Google Assistant and Facebook Messenger Searches, and e-business will unquestionably change in the following years.

A Strategy for Cooperation

AI Virtual Assistants work using:

  • Text (online talk), particularly in a texting application or other application
  • Voice, for instance with an Amazon Echo gadget, or iPhone`s Siri
  • By speaking into the Apple TV remote or Comcast remote when you are searching content via voice

Some VAs have options with various techniques of interaction, for example, Google Assistant through chat using the Google`s Allo application and by talking through Google Home speakers.

Enterprise Chatbots And Artificial Intelligence

Today, movies are becoming a reality. From my point of view, movies are the basic cause of pushing scientists to accomplish amazing inventions. We need to thank the film makers and novelty writers for the imagination used in their stories.

In the last couple of years, enterprises had upgraded chatbot technology and implemented the use of them in the e-commerce business.

We are going to see the use of chatbots more and more as time goes by.

Artificial Intelligence

Artificial intelligence is the Holy Grail of science. From the beginning of computerizing, our world has sought a way to make Artificial Intelligence possible.

What would be the definition of Artificial Intelligence if we needed to describe it? Computer programing, or a device that can mimic human behavior?

We have accomplished so much in the last decade through robotics and computer programming that we can take Artificial Intelligence technology to the next level. We are getting closer to giving it actual bodies and human-like appearances.

In fact, Hondas Asimo, a humanoid robot, can mimic human behavior. It can walk, talk and jump, can practice soccer with you, or even fetch you a drink. It`s pretty impressive, but unfortunately, that technology it’s still too expensive.

The Use of Chatbots and Artificial Intelligence

The main reason for this article is to describe the use of chatbots and Artificial Intelligence. Have we accomplished combining those already? I believe we did, with Amazon`s Alexa, Google Hello, iPhone`s Siri or Cortana from Microsoft.

All these chatbots, with the voice service they provide, in a way, have mimicked human behavior (Talk). You can talk to them, ask questions and get an answer.

The interaction is quite impressive. AI chatbots can be used through our smart phones and interactive devices which some of these companies have designed.

By addressing them with the established wake word, they start the interaction with you, and it feels as if you are asking a real person to do something for you.

A couple of years back, if someone were behind a computer and playing music, you would ask that person to play your favorite song. Now, all of that has changed

I`m asking Alexa to do that for me, and she will start shuffling songs for me from my favorite artist. We will be able to connect our smart devices and ask Alexa to perform an action for us, and in some way, she can become a private butler (that’s in a case of owning a smart house).

Artificial Intelligence and Machine Learning

Not only voice activated chatbots have Artificial Intelligence in their programming.

Messenger-based chatbots can provide human-like interactions with the ability of machine learning.

Machine learning is the option chatbots have to expand their knowledge by gathering information from the clients they interact with, and with time, they will learn more answers to common questions and will make choices on their own, which, again, is more human-like.

Enterprise Chatbot Platform Solutions And The Effects On Payments

Developers are working intensively on upgrading chatbot technology. They are combining the needs of the companies into chatbot platforms, and, as a result, we have a technological product that is simplifying the end user experience.

We have all had our share of experiences with customer support, which involves long, annoying music over the phone while you wait for your turn to speak with someone.

Then, you might hear the famous lines: “YOUR CALL IS VERY IMPORTANT TO US” and “PLEASE STAY ON THE LINE FOR THE NEXT AVAILABLE AGENT.” 

The “Nightmare of Customer Service” has come to an end.

Facebook Messenger Payment

Facebook announced their Messenger platform 2.0 in April this year. With continuous work with developers and businesses, they launched the v2.1 version with more features and simplifying the payment method using chatbots.

Facebook Payment is still in Beta, but it’s opened for testing your chatbot.

The payment providers that are used for processing the payments are: Connected Stripe/PayPal Account and Tokenized Payment

They made three options for payments with the Messenger bot:

  • Buy Button
  • Messenger Webview
  • Custom Implementation in the Messenger Webview

3 Options for Payments with the Messenger Bot

1. The Buy Button

At this time, the Buy Button is available for the US only.

It’s made to be simple: Click the Buy Button, Pay and you are done.

Let me elaborate a little more. By pressing the Buy Button, the button will start the command of payment and will ask the end user for their information (shipping address, the name of the recipient, etc.) and for the payment method.

When the end-user presses the Pay Button, the Messenger bot will finish the transaction, using your connected account for payment (via the previously mentioned payment platforms used by Facebook) and then the information is sent to your Webhook so you can process the payment.

After the transaction is finished, you will receive the information back to your webhook.

2. & 3. WebView and Custom Implementation

Messenger WebView is offering a personalized experience for your payment processing solution.

The custom option on the Messenger platform provides more options for businesses to connect their payments to the chatbot and it can be used worldwide.

This will give the company complete control of the payment process with the option that you can integrate the checkout page that you have within the Messenger app.

For implementing the custom payment option, all you need is to open your checkout page into Messenger WebView, and you can handle the payment as you will handle the payments on your checkout page on your website.

ChattyPeople Bot Making Platform

I believe that you will agree when I say that chatbot technology is making online shopping easy and the companies that use this technology look more professional.

From my point of view, as a shopper, I want to do business more with companies that provide me the information I need as quick as possible.

With chatbots, companies can respond to their customers fast and efficiently. With chatbots, you will gain satisfied and returning customers.

If you’re not using this tool, you should start because it is the future of doing business. Do your research; become familiar with the technology.

Here is where you can start: ChattyPeople.com

3 Things Every CMO Needs To Know About Chatbots

Chatbots are a new way in which companies are interacting with their customers; the use of chatbots is one way of presenting your company to the world.

Let’s take a couple of steps back in time and get a retrospective on how companies started to present themselves to potential customers:

A while back, all you needed to do was print business cards and give them to people you interact with on a day to day basis.

With business cards, you provided basic information, such as where your office is, your contact information, etc.

Then, the internet came to life, and companies were in the need to present themselves on the Net by making websites with more details about the business that they do.

What happened next is that Smartphones were created and people were using them all the time, so companies were in the need to change from regular websites to mobile sites.

Over time, with the constant use of our Smartphones, the interaction between the consumer and the business has altered, and the need of the company is to create mobile apps for a better experience.

Now, businesses find themselves in the next step of adjusting their way of interacting because of the needs of our customers.

People are expecting faster responses to their inquiries because the 1-800 calls are frustrating, and the “Please hold on to the line” messages just don’t work anymore.

If you are responsible for activities in an organization that has to do with creating, communicating and delivering offerings that have value for your company’s customers, then you need to act fast on chatbot technology and take advantage of it.

Here are three things every CMO needs to know about chatbots:

1. Have a Strategy

You will need to develop a concept on a piece of paper on how your company chatbot should behave.

  • What should the primary responsibilities be?
  • What will be your starting knowledge base that the chatbot will own?
  • Will you offer your customers options to buy through your chatbot?

You need to put yourself in the shoes of the customer and think about what kind of user experience you will provide with your chatbot.

2. Pick the Right Bot Building Platform

You need to do your research really well before you make the decision of which bot building platform will help you build your chatbot.

Here at ChattyPeople, we know that this is the most important step that will provide you with either a good or bad experience.

And that’s why you need to find a bot building company like ChattyPeople that has experience and will be excited to work with you,

Making the right chatbot will present your company the way it should be represented.

3. Keep Customers Interactive

Without the simple approach of questions and answers, people will quickly end the interaction with the chatbot when they don’t  get what they want.

You need to take advantage when someone starts an interaction with your chatbot and offer them, for example, some of your new products.

Final Thoughts From ChattyPeople

When you are ready to jump onto this new technology bandwagon, ChattyPeople is here to help!

Feel free to take advantage of our free start-up plan, ask us any questions, and create the best bot for your business’s needs.

 

Enterprise Chatbot Solutions For Your Business

Most companies track new technology trends and take advantage of them. That’s how they grow their business and obtain their position among the top.

Are enterprise chatbot solutions a right fit for your company?

When getting into the retail market and the e-commerce business, to be successful, you need to follow the growth of technology so you can grow with it. You need to learn from the past and from the mistakes of others, as well.

In fact, it’s good to follow top companies in the world and watch the decisions they make. Let me give you an example:

INTEL CEO, Paul Otellini, said the firm passed up the opportunity to make chips for Apple’s iPhone.
In the 2016 fiscal year, Apple sold 211.88 million iPhones.

 

As you can see, this decision cost INTEL a lot of money.

Let me give you a little glance of the possibilities and advantages your business will have if you decide to build a chatbot platform:

4 Ways Chatbots Can Escalate Your Business

1. Grow Your Customer Base

With custom interaction and providing promotions from your company, you will be able to stay in contact with potential and existing customers via your chatbot.

This will cause customers to value your business more and become loyal to your brand.

Additionally, your chatbot will gather information about your customers’ style and preferences, so you can offer them the right products and send updates about products that they care about.

2. Superior Customer Support

With the option to have quick responses to your customers’ inquiries, on demand, your company will look more professional, you will increase work productivity, and you will reduce your company’s expenses.

3. Machine Learning and Artificial Intelligence

With the use of machine learning and artificial intelligence, the chatbot will expand its knowledge and act more human-like.

With a chatbot, you can provide customers with custom price range searches where they can, with a click of a button, filter their search for the budget they are prepared to shop in.

4. Virtual Assistant

A VA can manage your teams while they focus on their projects. You will be able to provide your employees help with their daily tasks, as well.

Several other small, handy features the chatbot can provide are:

  • Updating and coordinating your calendar
  • Schedule meetings
  • Set an alarm
  • Track time
  • Even tell a joke to boost the morality of your team

How to Proceed With Creating Your First Chatbot

You will need a chatbot that is integrated with Facebook Messinger because Facebook is becoming one of the most powerful, internet-based, e-commerce websites today.

ChattyPeople

The best part of using ChattyPeople is that we offer free start-up kits.

Yes, it’s FREE to start.

The services that we aim to provide are easy-to-make enterprise chatbots for companies that want to have constant customer support for their customers.

The chatbots ChattyPeople provide you are integrated with Facebook Messenger, and we are willing to help everyone create a Facebook chatbot without any coding required.

Additionally, ChattyPeople chatbots support WooCommerce platforms, Open Card and Magento, and our bots can integrate with Stripe and PayPal, as well.

As your business grows, you can upgrade to more advanced plans with more features to suit your individual business.

Final Thoughts

In today’s market, it’s essential to take advantage of chatbot technology and start growing your business to reach the top.

And, we are here to help.