What is a marketing strategy and how can we fit our chatbot platform within it?
What is a marketing strategy if we were to define it?
I would say that is a creation of a model, or design, based on companies’ needs by obtaining their limited financial resources that, in return, will provide them with increments of revenue, an expansion of their consumer base, and will help them to gain a competitive advantage.
There are a couple of well-used marketing strategies that I know of, so far, and I believe that the best strategy involves the 3 “C”s, which are the most crucial solutions for businesses today.
The 3 Cs are called this because of the implementation of the three most critical factors for any business: Customer, Corporation and Competitor.
This model was developed by a Japanese marketing guru, Kenichi Ohmae.
Let`s see if we can put this model to use for your new chatbot platform:
Customers are the one thing that businesses need to obtain so that they can maintain revenue and stay in business.
We are unable to run a business without customers, so attention to our consumers is a must.
How can a chatbot help us implement this “C” as a marketing strategy?
Let’s orient ourself to the customer and discover what we can gain with a chatbot platform. . . Here are some key segments that will be improved with the use of a chatbot:
24/7 Customer Support
With the option to have a chatbot available 24/7 for customer support, it will provide a better consumer experience and will provide you with happy, loyal, returning customers.
To be able to interact with any number of customers using one chatbot is cost efficient, and will give your business a professional look, plus, the impression that you care for your customers.
The possibility to have the quickest responses to customers’ inquires is a key part of doing business these days.
Additionally, chatbots can ask for customer feedback which can be used to make improvements.
Focus on maximizing enterprise strength by implementing fast-reacting, new technologies that will provide better experiences for your customers and give your business a corporate advantage over your competitors.
Also, be sure to regularly find a way to improve your customers’ experience, and adjust your products and services to meet the needs of the consumer by doing research about trends and consumer behaviors on certain products or services.
Never underestimate your competition, and the most important thing is the image that you create in the eyes of the consumer.
Bringing your brand to the chatbot market will enable you to gain an advantage over your competitors, and you will be able to simplify the shopping experience for your customers.
This will save time for your customers, and this process will be acknowledged and appreciated.
Final Thoughts from ChattyPeople
Now is the time to explore the possibilities that chatbot technology can provide.
Chatbots have been proven to help many business owners to relieve the demand and stress in their lives and make their services better.
It’s your turn to decide whether your brand will go with the technological flow or fall behind and let your competitors over run you.
I know that talking about technology and bot building platforms may feel like a difficult process because you may not be a tech genius. And, maybe, you can’t code, and this all sounds overwhelming.
However, you are wrong about that, and there is no need to feel frustrated and overwhelmed!
Our bot building experts at ChattyPeople are here to help!
All you have to do is make an account at Chattypeople.com and take advantage of our free start up plan which will help you to build your chatbot and incorporate it into your business.
You can even incorporate your bot into FB Messenger.
So, what are you waiting for? Start building your chatbot today at Chattypeople.com.
You have nothing to lose ─ and everything to gain.
Posted by Slobodan S.