Custom Chatbot Development Features You Should Include In Your Marketing

Chatbot technology is rapidly rising, and with Artificial Intelligence advances being made all the time, it will continue to expand as nothing else before.

I think the use of chatbots will be something as big as the internet itself. These little machines inside the digital world will prove themselves to be extremely useful.

Chatbots are not just a new trend that everyone is starting to use, they have a tremendous benefit in the e-commerce business world, and the opportunity to use them as a tool for marketing is expanding enormously.

What is the Point of Using Marketing?

Marketing is the oldest strategy in the world and is what makes a company successful.

The biggest point of using marketing as a strategy for improving your business is to “SPREAD THE WORD” to let people find your business and know exactly what you offer.

Just the creation of a company is marketing on some level. For example, you are preparing your store for opening day and you will need someone to work in the store. Therefore, you put an ad out that positions are available, and this is a use of marketing as you are making people aware of your business before you even open the store.

People will talk about a new store that is opening in their community and others will talk about applying for a position within your company.

This process is the first type of marketing ─ by spreading the word.

Where to Market Your Company?

Companies started to advertise themselves in many kinds of media that have a large number of users, such as newspapers, live television, billboards and so on.

Even though these media outlets are successful, they will never be able to attract the same number of users as today’s Facebook or YouTube platforms, or any other internet channel that is used today.

What’s the Point of Knowing This Information?

The point is to give you two ideas on how to proceed when deciding to build your bot:

1. Integration

You need to be able to integrate your chatbot into Facebook so you can reach 1 billion users on one platform, along with the use of a call to action “CTA” button that Facebook allows developers to use to direct consumers to your products or services.

2. Promote

Use your chatbot to its maximum potential.

The most common use for a chatbot today is customer support. However, it doesn’t stop there. When you start to develop your chatbot, make it capable of pushing offers and giving the user options to shop from the Messaging app.

Why Should You Use a Chatbot and the Messenger App?

You should use your chatbot with Facebook’s Messenger because of the human nature to do more things in one place.

Final Thoughts

If you don’t have a chatbot, you need to rethink that notion and start building one today. 
 
This is the future, so don’t put yourself in a situation where you will start losing clients because you do not work with today’s technology.

We, here at ChattyPeople, want you to take advantage of our free starter kit and build your chatbot with us. There is help every step of the way, and all you have to do to get started is to make a free account today.

Posted by Slobodan S.