Building a chatbot ─ it’s the new best thing ─ and they’re spreading across the internet like mad. Catching the moment without ruining it is essential.
To help, here are 9 mistakes to avoid that people make when building and utilizing a chatbot:
Use all the strategies that you can think of to promote your chatbot, and give it awareness. Use followers of your brand to promote the chatbot through them. Get your chatbot’s information on the Facebook Bot Directory, as well.
2. Not Naming Your Bot
Giving your bot a confusing name or something similar to another bot of a well-known brand can confuse customers, and it will be hard to find your bot. Think carefully about your bot’s name, because your chatbot is an ambassador of your company.
3. Advertising Your Bot as Human
Trying to fool your customers that the chatbot is a live agent won’t work out. First of all, the fast responses from your chatbot can give your customers the suspicion that it is a machine behind the communication, not a human, after all.
Also, if your bot does not offer the correct responses, and you portray it as a human agent, that will look even worse for your company. Make sure there is always an option to connect to a human agent if the customer desires to do so.
4. Not Testing Before Launching
If you don’t do the necessary tests before launching your chatbot, it might give the wrong impression and build a bad name for itself and your company.
5. Not Applying Clear Information Text
Responding with text replies that are too long will misguide the customer, and he will lose interest in using it. Your chatbot should give a clear and straightforward answer with enough information to resolve the problem.
6. Not Pushing or Over Pushing Offers
Over-promoting your marketing campaign and bombarding customers with promotional items that are not tailored for everyone will end being considered “spamming your chatbot.”
At the same time, be sure to promote the correct offers to the right customers. Let your bot learn each customer’s preferences to do this efficiently.
7. Not Giving Your Bot a Human Touch
The biggest mistake is to give the chatbot liberty to do everything by itself. Human touch is still necessary for larger and more technical or personal issues. You need to provide your customers via your chatbot a way to be connected with a human when needed.
8. Not Solving The Entire Problem
Make the chatbot’s abilities transparent for the user. If you don’t provide the information of what can it do, the customer can get frustrated for not getting the needed information and will lose time. In the end, you may end up losing the customer, as well.
9. Building the Chatbot From Scratch
There are a lot of reasons why you should not start to build your chatbot from scratch, all on your own. Time and effort are two, and there are so many traditional uses of third-party companies that can be easily integrated with pre-built chatbot platforms.
Moreover, it’s easier and more efficient to integrate some of Google’s services from a pre-built chatbot platform, such as ChattyPeople, then develop some similar services for yourself.
Use this guide for a little guidance on what to avoid and what to concentrate on when building your chatbot.
Build a chatbot today, as it will help your customers, and provide a bigger audience for your brand.
ChattyPeople is here to help with building your chatbot for your business. Use our easy-to-use platform and capitalize on the free starter plan.
Posted by Slobodan S.