Communication has had the most advancements in the last two decades. From landline telephones to mobile phones, it’s all coming to the use of a chatbot as a channel of communication with customers.
Chatbots, also known as Omni-Channel programs, are becoming the choice for brands to be presented to their customers. Having a chatbot for your brand will target one of the biggest spenders as a generation in human history, the Millennials.
Millennials in the United States generate 600 billion of dollars in revenue for companies, and this number is predicted to grow up to 1.4 trillion of dollars by the end of 2020.
What do Chatbots as Communication Channels Provide to Customers?
Chatbots as a communication channel are more different than we think and much more similar than others used before. The difference is that they are created to provide the information needed without the small talk.
Phone calls and the use of e-mail will drastically decrease in the upcoming years. This is because of the frustration from the customer’s side to reach the right person that has the correct answer for them.
It is frustrating and time-consuming, and time is the thing that we all have a shortage on. The fast-paced environment that we have all created seeking perfection in our work and personal life is stressful enough that we cannot deal with traditional ways of communications. This is why brands are turning to chatbot technology as a way to improve the communication with their customers.
Here are some examples of what sectors chatbots are most used in today:
- Customers Support
Chatbots are becoming a more personal way to communicate with customers. The transparency of this technology and that customers know it is a machine simplifies things. There is a new behavior that has been born with the use of chatbots. This behavior will lead to a new type of communication; 21st-century communication between companies and customers.
Companies are continually trying to better their customers’ experience with implementing new ways of communicating. In the past decade, social media has proven to be a satisfactory way of communication, and this is the reason why chatbots are the next step of this technology implementation.
How Chatbots Can Better the Experience
Chatbots can provide:
- Product Reviews
The benefits go both ways, as companies will benefit with the satisfaction of customers and will grow their returning customer base.
Final Thoughts with ChattyPeople
To bot or not; that is the question you need to ask yourself. Will you provide the best channel of communication to your customers; the one that they are seeking? It’s up to you.
But make no mistake, as today, shoppers prefer to work with brands that are more involved with technology over others.
We are here to answer the question above, and we will give you the opportunity to build a chatbot for your company. You can start building it for free, using our easy-to-use platform, as there is no coding needed on your side.
Posted by Slobodan S.