7 Chatbot Security Issues To Consider

 

Chatbots are still new, and they are exciting technology that everyone wants to use and experiment with.

However, like any new technology, there are ways that they can be security risks, as well.

Here are 7 chatbot security issues you need to consider and try to prevent:

1. Encrypted Channels

This one is critical of how we are using chatbots. What I mean is that you need to consider what platform you are using to shop on. Is it a random website or a well-known store platform?

Using a chatbot on an unsecured website could become an information security risk. Therefore, for e-Store owners, we need to establish an encrypted channel that will provide the safety we demand for our customers.

2. Payment

Payment is, I think, the most important security issue. When payments are involved, no matter what channel you use, you need to provide well-proven and secure payment methods to your customers so you can provide trust and ensure their way of shopping.

Even if today’s banking system differs from the last couple of years, and the bank itself provides security, you are obligated to make your digital space safe for your consumers.

3. User Identity Authentication

This one, as all security issues, is important, but I would say, critical.

Chatbots are in the beginning stages still, as they are a new technology, and a lot of companies, new and old, will want to take advantage of one.

User identification could be a problem for new startups to gain trust in because the old and well-established brands have been with us for a while. Because of this, they have already built a trust connection with their customers, and it’s easier to give information to someone you have already worked with that is using a new technology.

It’s like your well known Rickshaw rider bought a car and now is a Taxi driver.

4. Hacks

Every new technology is vulnerable to security breaches via hackers who want to find users’ information and exploit it. Hackers can easily probe through simple channels of communication, so you need to provide well-established security steps if you want to use a chatbot as a tool for your website.

5. Identity Theft

Identity thieves use the information they can obtain online to abuse and take advantage of your bank account and they can ruin your credit rating. So, again, I would say this will be a trust problem for users to use a new technology with a new brand and will provide a little piece of mind if we use a well-known brand instead. But there is protection available, even for startup companies, so be sure to utilize it.

6. Scams

As with every channel on the internet that we have used so far, there are scammers, and there will be scammers to be aware of in the future.

The good thing about chatbots is that you can block them through Messenger.

I need to mention these well-known security risks ─ well known in the computer world ─ Viruses, Malware and Spyware.

Virus

As we all know, viruses have been with us from the beginning of the computer industry. You should be aware of viruses, as well as malware, and don’t allow yourself to download and install something from a chatbot because chatbots can use it instantly and there is no installation required when dealing with chatbots.

♦ Malware

What is Malware?

Malware is software that is intended to damage or disable computers and computer systems. There is a big possibility for it to be spread through chatbots, but one thing is on our side, and that is that the malware chatbot will send you a download file, so keep this in mind: Don’t download a file that you don’t recognize.

Your protection is that chatbots don’t require downloading and especially installing an App or software.

♦ Spyware

Spyware is a computer program or Mobile App that can retrieve information about a computer and forward it to an external party. So, I will say, remember this trio of programs and don’t install anything from a chatbot, at all.

7. Facebook is an Answer

With all the above-mentioned issues, we can still have a little peace of mind: If you use Facebook as a channel to connect to the bigger audiences and a way to sell, we all know what kind of company Facebook is, and that they are providing the necessary security that we need to have.

And, when implementing your shopping experience through Facebook, they provide payment methods that are proven to be trusted and secured.

If you use a well-known and established social network,  like Facebook, and take advantage to sell through them, you will gain customers’ confidence and provide security and teams of people that are working on security and improving it every day.

Final Thoughts with ChattyPeople

As every new idea has risks, so is the way with chatbots. But one thing is for sure: We have more experience and more knowledge than before.

Be sure to keep one thing in mind when deciding to build a chatbot: Use a bot building platform that can be integrated with Facebook.

In fact, try our Bot Building Platform here at ChattyPeople. Our platform is safe and free to get started, plus we will integrate your new bot into Facebook for you.

Posted by Slobodan S.

Digital Transformation Via Chatbots and AI Is Raising Retail Customer Expectations

The most used instances of chatbots are through customer support, and now they are heading in the direction of changing the retail sector altogether.

With the implementation of Artificial Intelligence code within chatbots, the opportunity for experimenting with customer experience in retail has been born.

The expectations of the Millennials are directing the course of this new technology. This is why chatbots have the burden to exceed the expectations in the retail sector.

Companies like Amazon, Google, Apple and Microsoft are investing a big amount of resources to improve this area, and better the interactive experience for people.

Here are several reasons why:

Shoppers Know a Lot Today

In the past, when people wanted to shop, they relied on a salesperson to give them a suggestion on a good product.

Today, all of that has changed, as people do their research and know exactly what they want.

Chatbots can help a customer with their research and help them to find what they are looking for with relevant suggestions.

Mobile eCommerce

This is the trend that we have seen over the past couple of years ─ mobile eCommerce.

Shopping and buying via our smartphones have become the number one source of sales for retailers.

With chatbots, the shopping experience will change again to be much faster than regular mobile shopping. With integration into the Messaging Apps, the process of buying the product and searching for the right one will be shortened.

Price

Price of the product is most crucial for Millennials, and it’s one of the challenged quests for today’s eCommerce.

People are connected 24/7 and have their smartphones with them all of the time, and with this, they can check the prices in more places and choose the same product for less.

Voice

Voice is the next level for the chatbot generation.

With Voice, we simplify the way we shop. Also, this is very helpful for shopping for products you already saw either on a commercial or in a store, but it doesn’t fulfill the customers’ expectations completely because people want to visualize the product.

This is the reason why chatbots in the Messenger Apps will have success in retail ─ because of the ability to show and recommend a product to customers.

Visual Search

Pinterest delivered the expectations of the consumers, by providing visual search for products.

52% of shoppers using Pinterest have seen something on Pinterest and made a purchase online, according to statistics realized by companies.

Engagement

Engagement will be the strongest issue for chatbots interacting with the power of Artificial Intelligence. This is how companies will follow the customers’ experience. This is because of the nature that people have, to chat and message each other.

Final Thoughts with ChattyPeople

Chatbots are already engaging some companys’ customers. Are they engaging your customers?

If not, you need to act fast and provide your clients with this new experience, an interaction with a chatbot.

Don’t miss the opportunity to improve your business. Use our platform here at ChattyPeople to build your chatbot. We have a plan for you where you can start for free.

Register for free today, as ChattyPeople is here to help every step of the way!

Posted by Slobodan S.

 

How AI Will Change Personal Finance

Artificial Intelligence is the Holy Grail in the modern world. And there is nothing more driven to a scientist than this topic.

We are finding ourselves in a time where the boundaries are being crossed, and AI becomes to be a reality.

With Google Deep Mind, what they did is to find a way to show that the future of AI is here.

Data Processing

We always forget our friends’ telephone numbers, and I don’t even want to talk about calculating any type of mathematics. Even with our smartphones, we still could not compete with a computer when data processing is the topic.

Computers are getting faster and faster, and much easier to use. We went from a basic mouse and pad with our computers to using our thumbs on touchscreens. And we are in search of more and much faster and easier ways of doing things all the time.

This is where Artificial Intelligence steps in.

We gave the smart machines a way to learn and be smarter which allows us to relax a little more and do our jobs a little faster.

Personal Virtual Assistants

We are all heading to having a personal Jarvis if you are familiar with Iron Man’s Jarvis assistant. Yes, we will be able to transfer all of our monitoring activities to our personal assistant.

Our personal chatbot is going to be able to monitor all our transactions and bills and give us a better insight of the actual situation, finance-wise, we are in.

Personal Virtual Advisors

With the ability to monitor and give us constant updates on our finances, a chatbot can advise us on our spending behavior.

They will help us to build and improve credit scores. They will be able to give us a solution on bettering our financial situations. And, with all of this information in their hand, they will find us the right credit card.

We don’t have the time now to do that for ourselves and search all the banks and find the right products that can improve our financial situations, but Artificial Intelligence-powered programs will do that easily.

Offer Security Online

With the use of Smartphones, security has increased in the past few years. And with the involvement of AI into our financial institutions, that will increase even more.

Let me give you an example with iPhone: We are storing a lot of personal data on our phone, and if we lose it, we could be vulnerable, and our identifications can be stolen.

But the good thing is that we have several protections at hand:

• GPS so we can track the phone
• A personal code to enter into the phone
• Protection from the manufacturer

In this case, Apple will block the phone if it gets in wrong hands. With this security option, at least we have the time to take the necessary measures to protect our finances.

The story is little different if we lose our wallet or purse, and with our credit cards, and without of our phones in reach, we are pretty vulnerable. We need to call our banks or run home and use our laptops to freeze our accounts. And this is the least of our problems, as we need to prove to the financial institutions that, in fact, we are who we say we are.

Additonally, with so many passwords, numbers and security words, we can end up with a big headache when trying to remember them.

Hopefully, with the use of Artificial Intelligence, all this will end, as all you need to do is scan your face and talk to your phone so it can recognize your voice.

AI Final Thoughts

AI ─ the final frontier ─ this is the moment of the human mission to explore the unknown digital world, to seek out new life and to go boldly where no man has gone before.

For more information on how to build your personal chatbot, visit us here at ChattyPeople and get started for free today!

 

Posted by Slobodan S.

Chatbots Are Core To Digital Transformation In Retail

Companies initially started selling from a store, then online, via mail; from physical to digital.

The retail segment has transformed in so many ways in the past 20 years, and now, the transformation upon retail strikes again.

What is the most crucial thing for digital transformation in retail?

Here is what we think is the game changer:

Facebook

♦ Facebook’s Platform

Facebook has the biggest user base out of all the sites on the internet. Facebook will help chatbots transform the digital way of shopping.

♦ Facebook’s Users

The number of users that Facebook has will become the number one reason for businesses to sell on their platform. With a wide range of audiences in one place, it is becoming the biggest Mall in the digital world. And, who would not want a prime store with this much traffic?

♦ Facebook’s Security

Security provided by Facebook is a big deal for everyone. To let others work on security and improve it without spending time and money on your side is a huge plus. That’s not all, with well-known payment methods, your clients will feel safe to make a purchase and become returning customers without any issues.

♦ Facebook’s Messenger

Messenger App is the most used chat application today, and Facebook is moving forward to monetize this App.

With the ability that Facebook provides to companies to launch their own chatbots into Messenger, it will provide a faster and better experience for the Millennials.

Furthermore, Facebook is changing the way we shop providing us with the One App for all.

Facebook planted retail seeds all over the internet, and all we need to do is to wait and see how they will grow.

What will Help Chatbots to Dominate the Retail Segment?

♦ Artificial Intelligence

With building smart chatbots that are able to learn and improve themselves, day by day, they will become top salesmen through time.

This ability given to a machine will change retail, for sure. Having a personal shopping advisor, that will be able to recommend products for your style, will be a lasting time saver.

♦ NLP Natural Language Processing

Giving the skill to a machine to talk like us, powered by AI, will change the way we look at machines.

Chatbots will soon mimic human-like conversations like never seen before and give us a more natural way to interact with them.

♦ The Beginning of How our Digital World is Changing

This is just the beginning of how our digital world will change. These smart machines will provide us a new way of shopping, and they will become our trusted advisors.

This opportunity created for the retailer will reach customers like never before and will give the reason for everyone to jump on the chatbot bandwagon because the time will come where retail will be entirely digital.

Final Thoughts with ChattyPeople

The year has not yet ended; don’t miss out on building your chatbot today.

Use our Chatbot Building Platform here at ChattyPeople and jump on the technology train. We encourage you to take advantage of our starter plan and start building a chatbot for free.

Register today!

P.S.
Don’t worry, ChattyPeople is here to help.

 

Posted by Slobodan S.

 

Warning: These 9 Mistakes Will Destroy Your AI Chatbot For Business

 

 

Building a chatbot ─ it’s the new best thing ─ and they’re spreading across the internet like mad. Catching the moment without ruining it is essential.

To help, here are 9 mistakes to avoid that people make when building and utilizing a chatbot:

1. Discover-ability is Nonexistent

Use all the strategies that you can think of to promote your chatbot, and give it awareness. Use followers of your brand to promote the chatbot through them. Get your chatbot’s information on the Facebook Bot Directory, as well.

2. Not Naming Your Bot

Giving your bot a confusing name or something similar to another bot of a well-known brand can confuse customers, and it will be hard to find your bot. Think carefully about your bot’s name, because your chatbot is an ambassador of your company.

3. Advertising Your Bot as Human 

Trying to fool your customers that the chatbot is a live agent won’t work out. First of all, the fast responses from your chatbot can give your customers the suspicion that it is a machine behind the communication, not a human, after all.

Also, if your bot does not offer the correct responses, and you portray it as a human agent, that will look even worse for your company. Make sure there is always an option to connect to a human agent if the customer desires to do so.

4. Not Testing Before Launching

If you don’t do the necessary tests before launching your chatbot, it might give the wrong impression and build a bad name for itself and your company.

5. Not Applying Clear Information Text

Responding with text replies that are too long will misguide the customer, and he will lose interest in using it. Your chatbot should give a clear and straightforward answer with enough information to resolve the problem.

6. Not Pushing or Over Pushing Offers

Over-promoting your marketing campaign and bombarding customers with promotional items that are not tailored for everyone will end being considered “spamming your chatbot.”

At the same time, be sure to promote the correct offers to the right customers. Let your bot learn each customer’s preferences to do this efficiently.

7. Not Giving Your Bot a Human Touch

The biggest mistake is to give the chatbot liberty to do everything by itself. Human touch is still necessary for larger and more technical or personal issues. You need to provide your customers via your chatbot a way to be connected with a human when needed.

8. Not Solving The Entire Problem

Make the chatbot’s abilities transparent for the user. If you don’t provide the information of what can it do, the customer can get frustrated for not getting the needed information and will lose time. In the end, you may end up losing the customer, as well.

9. Building the Chatbot From Scratch

There are a lot of reasons why you should not start to build your chatbot from scratch, all on your own. Time and effort are two, and there are so many traditional uses of third-party companies that can be easily integrated with pre-built chatbot platforms.

Moreover, it’s easier and more efficient to integrate some of Google’s services from a pre-built chatbot platform, such as ChattyPeople, then develop some similar services for yourself.

Final Thoughts

Use this guide for a little guidance on what to avoid and what to concentrate on when building your chatbot.

Build a chatbot today, as it will help your customers, and provide a bigger audience for your brand.

ChattyPeople is here to help with building your chatbot for your business. Use our easy-to-use platform and capitalize on the free starter plan.

Register today, it’s free to start!

Posted by Slobodan S.

How Do You Monetize A Chatbot?

 

 

Chatbots are starting to dominate the internet, and with the use of chatbots, everything should become much faster and easier.

With new technology, there is a new way for people to earn a profit. With the use of chatbots as a technology, which is pretty new, there is an opened slot for people to make extra earnings or even build a new business.

There are new chatbot Apps, and they are becoming more convenient to use, as there is no need for storage of memory, no downloads and no installations.

Here are several tips on how your bot can earn more:

Facebook/Shopify

The best e-commerce solutions, for now, is Facebook and Shopify, so be sure to take advantage of Facebook’s large user base, and sell on Shopify. Utilizing these two platforms is the way to go.

Subscribe

Build your chatbot with an option for the client to subscribe to your site, email and blog. With this, you will build a customer base and will be much quicker to promote your marketing campaign.

Coupons

Give the option to your customers to earn a coupon and make them work for you. Give your customers the opportunity to earn a discount by spreading the word for you, by telling them to introduce your chatbot to their friends. With this strategy, you will get satisfied customers and will gain bigger awareness of your chatbot.

Be Unique

Find something different to offer to your customers that will be useful and help your customers. Don’t allow your chatbot to be lost in the digital space among other chatbots; try to make an impact and stand out from other chatbots. There is no limitation, so use your imagination.

Affiliate Marketing

The oldest trick in the book. This is very simple step that you can use with your chatbot for making money. Let`s say that you are using your chatbot for your store and consumer is asking for a specific black shoes size 5 – you don`t have them. In that moment, you are losing your consumer and your profit. On the other hand, by using affiliate marketing, certain sponsored brands could be shown preference when providing answers. In this case your chatbot would give options for that same shoes in same size as per buyers request to another store. When buyer complete the purchase, you will be credited as referrer. It`s a win – win situation.

 

Leads Generation

Another great option for monetizing your bot. Let`s say that you are using your chatbot for your bakery and you only sale pastries. At the moment of purchase, you can add suggestions from your partnered company about cooking supplies.

Leads are very valuable and you can make a lot of money but selling them to the right company.

Final Thoughts

Making your chatbot profitable is all about building a bigger audience and a knowledge base for your chatbot. Put your experience to work and use your knowledge to make a unique chatbot that everyone will love.

A final tip from ChattyPeople:

Use our bot building platform here at ChattyPeople for free to start.

What we do here at ChattyPeople is to help entrepreneurs and companies, big and small; we simply give people the opportunity to reach the new chatbot technology. Our platform is easy-to-use with simple drag and drop menus.

Start building your chatbot with us and take advantage of our free startup plan today!

Posted by Slobodan S.

How To Improve Chatbot Retention Rates

 

Retention rates are vital, especially with chatbots. Primarily because chatbots my act smart and technology is providing them with more human-like interactions, but they still are not humans.

Chatbots can’t see if the customer is satisfied or not, so you have to find a way on how you can learn if the interaction went well.

To help, here are several tips on how you can improve chatbot retention rates:

Set Customer Expectations

Customers, in general, intend to remember bad experiences over the good ones. That is why you need to provide realistic information on what you are able to provide to your customers.

If you are selling online, give yourself time for errors, such as other companies that you use to deliver a package, for example. Give your customers detailed information on when they can realistically expect a delivery and which company will provide that service, such as USPS, FedEx or UPS. Additionally, give them tracking information. With this option, you will give them information up-front of what to expect.

Use the Words They Love to Hear

You should know your audience and be prepared to provide the words that they want to hear. If you are selling surfboards, for example, you don’t want to use the phrases like “Yes Madam” or “Yes Sir.” You are dealing with a more energetic group of people that are thrill chasers, so you need to address them in a way that feels natural to them. Be sure to learn your audience and give your chatbot the acceptable language for your customers. Some words encourage the customers to buy, some may not.

Take Advantage of Your Products’ Power

When you have a unique product, you will feel the excitement; show that excitement you have for your product and spread it via the chatbot and represent it to your customers. Increase the conversion flow with something different.

Make It More Personal

You need to care for your customers, and you need to show them, so they know. You need to find ways, and by putting yourself in the shoes of the customer, you will see if some ideas are okay to implement, or not.

For example, you can send them a happy birthday message and even a coupon just for them. With this kind of activity, you can even utilize reciprocity and gain more loyal customers.

When you find out that they received the product, ask them if everything is okay with the order. In this way, you will give the chatbot a better relationship with the customers. Build trust through relationships.

Implement Customer Feedback Surveys

This is a convenient tool; with feedback and surveys made through the chatbot, you can collect so much valuable information.

With the information gathered, use it to improve your business and the interaction between the chatbot and your customer.

Be the Expert They Want You to Be

Provide customers with a chatbot expert, mentor your chatbot, widen its knowledge base, and put your experience to it. Customers will expect you to do that.

Final Thoughts with ChattyPeople

When working with people, there are always ways to make a mistake, so all you can do is to provide the best customer service that you can, and you should improve on it all of the time.

Use our platform here at ChattyPeople where you can easily update the database of your chatbot with new ideas of how it should interact with your customers.

Register for free and use our free starter plan to build your chatbot. And, give your customers the opportunity to reach and interact with your company, 24/7.

Posted by Slobodan S.

5 Ways Enterprise Chatbots Will Change Your Workday

Can Machines Do What We Do?

More than 50 years ago, we asked this question to ourselves, and we are in a constant state of implementing Artificial Intelligence into robotics and programming.

Since IBM’s Deep Blue Computer that won the chess match over the world`s champion, Garry Kasparov, developers have made big progress in coding and the use of AI to mimic human behavior.

The need to have someone to help us with our daily tasks was the direction that was taken when creating the chatbot.

Here are 5 things that are useful if you decide to implement a chatbot in your workday:

1. Customer Support

To have someone take over your customer’s inquiries gives you the time to focus on bigger and more important aspects of your work.

Don’t get me wrong, customer support is one of the most crucial factors of any company.

The company that provides excellent customer service is a company that cares about their customers.

The point is that chatbots can make this area of your business much better. With having a chatbot from the start, you are providing the best customer service.

How? Why?

Chatbots are restless machines that give your customers opportunities to reach you 24/7. Plus, they can serve more customers at the same time which proves to be cost-effective.

2. Personal Assistant

To set up and arrange meetings takes a lot of time for one person to achieve, especially if there are a lot of attendees.

However, a chatbot can do this a lot faster. They can do this with their capability of learning and to expand their knowledge base, and by keeping track of everyone’s calendar.

Their quick function makes them the “Ultimate Personal Assistant.”

3. Tasks and Projects

Everyone wants to have an assistant assigned to every team, but it’s just too costly and not every company can afford the space to employ that many people.

With chatbots, you can assign one for every team, and they will keep track and give updates on each project.

Additionally, you will be able to chat with each bot and get an instant response, and you can ask them what tasks are assigned to you or ask who is working on each task.

4. Information

With the ability to interact with customers, chatbots can gather data that gives you useful insights about the business you are in, and you can use this data to your advantage.

You will be able to continually improve your business and be able to increase revenue with the high-quality leads provided by your chatbot.

5. Sales

With chatbots, their abilities are endless.

You can have a multifunctional tool that provides help to you for growing your business.

With the option to push and make sales while interacting with a customer, and during any inquiry, you will gain a “Top Notch Sales Agent.”

Final Thoughts

It’s proven that computers can calculate faster than humans can, so this makes them, in some way, better and more efficient.

And this was the point of improving technology ─ so we can concentrate on bigger aspects of our work ─ and life itself.

We at ChattyPeople are here to help you build and integrate your chatbot. It’s free to register and to get started.

Don’t wait, the time is now to build your company’s voice ─ your chatbot.

Posted by Slobodan S.

10 Benefits Of An Enterprise Chatbot That Will Surprise You

What was the point of implementing chatbots into our digital world?

It all started with improving customer experience, simplifying the way customers can reach information, and solving their problems.

It all began with the idea to improve old and very frustrating ways of customer support, such as 1-800 phone calls.

Here is a different perspective and a list of 10 benefits of how chatbots will surprise you and what they will become:

1. Different Ways of Representing Your Company

We all remember the history of how a company used to represent itself to the public. It started with business cards, went to building websites, and now we have a new opportunity to do even more, through a chatbot.

2. Chatbot is Your Second Logo; Make it Right

Chatbots are your representatives in the digital world; you want to make yours different from other chatbots in a way that will show your brand off ─ the way you intend it to be seen.

3. Attract More Millennials

Millennials are in constant search of new technology, and they are really quick in adapting to new things.

This is the reason why they love dealing with chatbots more than people. Also, they were born surrounded by computers, so it’s natural for them to see new technology all around them.

Millennials are the consumer today, and it’s a big plus to have a channel that will attract more of them.

4. Problem Solvers

With the data in arm’s reach and improvement of AI, chatbots will become problem solvers. They can calculate and search quicker than humans can, so this is one big surprise we are going to get in the near future.

5. Brand Ambassador for Free

Give your best to make your chatbot as unique as possible and it will become a celebrity. And, it will promote your company for free.

6. Replacement

Bots will replace most Apps.

We all have noticed that the App stores are over-filled with useless Apps. With chatbots, Apps will be even more meaningless, and this is a change that is going to happen soon.

7. Natural

They came to our digital world and we are okay with them as we were waiting for chatbots to happen.

Also true is that we are waiting for a replacement for customer support agents. Chatbots will not show frustration, and with their professionalism, they make customers feel that the company cares for them because of the good job that they do.

8. No Coding Needed

A program that requires no coding to be built is a big surprise. You can use an easy-to-use platform and make yourself a chatbot quickly.

When I say no coding, I mean that they, the chatbots, are pre-coded and you don’t need to code, at all, to get an end result ─ your chatbot. The platform does all the hard work for you.

9. Easy-to-Access Information

With the use of one chat platform, we can access much quicker and easier information, and even shop faster than ever before.

No more phone calls or installing an App ─ just use the chatbot and order a pizza, for example.

10. New Industry

With the creation and implementing of chatbots, especially into the Messenger platform, Facebook made a new direction in the digital world that will create new careers for people to pursue.

The internet has helped us in so many ways from creating jobs out of thin air to allowing business to grow, and this is the next stage of creating jobs for people.

Final Thoughts

When things looked simple enough, chatbots proved us wrong and gave us a new way of how business should work.

Be prepared for the “Next Big Thing” ─ a chatbot ─ and start building your own today.

ChattyPeople can help by using our free platform to start creating something different.
It’s Free to start, so register now.

 

Posted by Slobodan S.

Chatbots And Logos: What Do They Have In Common?

 

Chatbots are becoming representatives of brands, and they will become the Logo of every brand, as well.

What is the common thing that connects chatbots with a Logo? Or, to a brand? To see the connection, we need to go back and look at how the Logo has become what it is today.

What is a Logo? 

Companies started to use Logos to aid and promote instant public recognition.

It is a symbol that represents the company and what they do. It could be a symbol that gives you association of some company product or a company motto of what is behind their product.

For example, Nike and their slogan of “Just do it.” Whenever you see Nike’s logo, you have the slogan in your mind. Or, if you see their Logo with “Just do it” you know it’s Nike. And, the funniest thing is, that it has nothing to do with shoes; it’s the purposes of the company and what you can do with their products.

The Logo of one company becomes a distinct representative of the company, and the ones that build strong Logos with a strong story to tell behind it, become the most powerful brands in the market.

A  Chatbot as a Logo

The era of creating Logos and designing them started in the 1870s. If a Logo is a symbol that gives us an association with some company, that is what a chatbot will do.

Companies will provide unique names and purposes of what their chatbot will be, and what it will do for us.

Chatbots will become the company’s first contact with the customer. They will represent what you can do for your customers and what you are selling. They can provide customer support or help them to shop. But, either way, they will be the first thing that consumers will see and use.

This is the opportunity for new startup companies to achieve much more and much faster than before.

How?

Think of some businesses that currently don’t have a chatbot within Facebook Messenger and what you can provide to the people with one.

For example: When I want to order flowers, now, I know that 1-800Flowers is on Messenger and I’m already thinking about them. Therefore, I will use their chatbot to order flowers and not go to any other company.

Mark Zuckerberg was even joking that you don’t need to call 1-800Flowers anymore ─ you can just use their chatbot on FB Messenger.

The Difference?

One of the differences between a Logo and a chatbot will be that Logos are more visual then chatbots. We see them all the time.

With the chatbots, it will be little different, as we can find the chatbot through a quick search in Messenger by their name.

So, well-known companies will probably give the name of the chatbot as the name of the company, and this is because they already have a significant client base.

Therefore, as I said before, this will be a tremendous opportunity for startup companies who can gather more audiences with their strong and catchy name of their bot, and of course, with the things that they can do for the people.

Final Thoughts by ChattyPeople

Use our platform and our free plan to start and build your custom chatbot today.

Make it as unique as possible, and bring your chatbot into the digital world so your company can achieve what other companies have in the digital world today.

Posted by Slobodan S.