How To Make Your Chatbot More Discoverable In 5 Easy Steps

 

When building your chatbot, you need to know how to put it out in the digital world. There are some steps that Facebook took to accomplish this, and there are some steps that you need to do, as well.

Keep in mind that just building it is not good enough. You need to give the customers the experience that they deserve.

Providing a new way of communication to the customers with your business and making it right will give you returning customers, which everyone seeks.

How Can People Discover Your Chatbot?

Here are five ways to start and expose the chatbot to the world:

1. Share

Share the chatbot with your subscribers, and challenge them to interact with it and share it for you.

2. Discovery Tab

Use the Discovery Tab from Facebook. The Discovery Tab is like the Yellow Pages for bots, as you can search chatbots by industries and businesses. This is one way to put the word out.

3. CTA Button

And, use the Call to Action button, or the “CTA” Button that Facebook allows developers to use as a way for calling users to start the Messaging App from your Facebook page.

4. Choose the Right Name

Naming your chatbot has a significantly important role in the way of discovering it. Avoid using names that are hard to spell and are similar to others. Make your chatbot’s name simple and easy to remember.

5. Advertise

Use conventional ways of marketing, such as putting an ad in the newspaper or magazine, passing out flyers, etc.

Make this fun and intriguing by making a Facebook code that someone can scan with their Smartphone, as this will redirect the user to the Facebook Messenger App and will start the conversation with your chatbot.

How to Prepare Your Bot in the Right Way

To be discovered is the one thing you need to do, but to make users want to interact with your bot is something you need to put your full attention to.

You need to take some steps to spice the interaction, such as:

A Welcoming Message: Make an appropriate welcoming message that will intrigue the user so they will want to respond back.

Use the Knowledge of Facebook: Address them by their name, as you will add a little more of a personal touch to the conversation by doing this.

Be Smart: Give your customers a way to speak with a live person, when necessary.

Use Feedback: Improve the wrongs and make your chatbot more useful.

What to do Before You Launch the Chatbot

If you think your chatbot is ready to be launched, don’t make a mistake and not test it one more time.

Testing the chatbot for one last time will ensure you that you won’t have any misfires, and you won’t blow the first contact with potential customers.

Final Thoughts

Having a chatbot and not taking proper precautions before launching it, may give you bad feedback with your customers’ experiences.

Use these methods that we have provided here, and you can take advantage of this technology by providing a rich, interacting experience to your customers.

Register for free today and start building your chatbot. The platform that we provide you is easy to use, and no coding is required.

And the best thing is, that it’s free to start. ChattyPeople is here to help.

Posted by Slobodan S.

How Chatbots In Transport Are Going To Change Your Business Strategies

 

Many industries need to reconsider their business strategy, and transport is one of them. Technology has the tendency to improve business but also to make companies execute the necessary adjustments and implement new technology.

Chatbots are spreading fast in the business segment and there use is found more and more every day now.

Here is how transport companies are changing with the use of new technology:

Taxi Companies

Uber is the game changer in this transportation services industry.

What uber did:

  • Changed the way people commute
  • Lowered cab prices
  • Used chatbot technology to automate constant updates for customers’ rides
  • Simplified payment; by providing an account within their App that allows users to pay the fare securely
  • Provided commuter share rides which lowered the price even more

There are a lot of taxi companies that are following their lead and offer customers a secure App with constant updates and reminders of their upcoming ride.

Tourist Agencies and Tourist Agents

Tourist agencies are slowly but efficiently switching from tourist agents to chatbot agents. Chatbots are faster and more reliable to find the best deal for you when planning a vacation.

They provide an instant booking option and secure payment inside the messaging App. What they also do is that they give a constant update of the upcoming flight and direction on how to proceed to the gate faster.

Also, they can connect you to a live customer support agent if some unexpected changes happen.

Fright Transport and Logistics

Fright transportation had various changes in the past decade and technology is the main reason. With technological advancements, the ability to become a truck driver and not read maps and just use GPS devises made it easier for everyone to become a truck driver.

They help the drivers to simplify their rides and plan the necessary stops with Apps filled with essential bits of information about traffic, gas stations, rest stops, etc.

Now with chatbots, the cost of using tracking companies has lowered. With the use of chatbots, the logistics sector can receive a constant update with various data that is helping them to follow the fright live. They can check where the driver is and provide necessary adjustments if there is a delay.

Furthermore, chatbots can monitor the progress of the driver and assign him another pickup when he finishes with his delivery. Chatbots can be pretty helpful in tracking the vehicle maintenance with simple questions to the driver who is appointed to that vehicle, and then schedule the maintenance in their behalf.

Final Thoughts

It depends on what business are you in, but if you are in one of the ones that are mentioned above, you need to consider changing your business strategy.

These are not the only industries impacted by chatbots, as almost all businesses will need to adjust to them with this new technology. Better start today and gain more with the use of a chatbot for your business.

Give it a try and make a chatbot for your business. Use our platform and take advantage of the starter plan we offer where you can start building a chatbot for free.

Register today, it’s free, and ChattyPeople is here to help.

Posted by Slobodan S.

10 Pros And Cons Of Sponsored Chatbot Messages

It’s reasonable that you want your chatbot to be profitable. By implementing sponsored messages to your users, it will help you to earn some extra money.

When you decide to do this, you need to take into consideration the pros and cons of a sponsored message.

Here is little insight that we have assembled for you:

Pros:

1). Earn bigger profit

2). Engage more interaction

3). Grow your user base

4). You can send them the message anytime, day or night

5). It won’t cost you anything, it’s free

6). It’s automated, you don’t need to type the message yourself

7). It can reach more at once

8). You know that it will be received

9). It’s instant messaging

10). Immediate responses

Cons:

1). you need to monitor the behavior, so you don’t lose the users that you have

2). Send the message at the wrong time in different time zones

3). You need to check if the messages are they ethical

4). Possibility for the users to block your chatbot

5). Sending too many messages may result in a bad experience for the user

6). Bad review

7). Attract spammers

8). Target the wrong audience

9). Lose the purpose of the chatbot

10). Harm your brand

Harness the Pros

Sponsored messages can be a success if you take the necessary steps and work for it. Provide and monitor the behavior of the interaction. With this, you will gain control and will have time to act if something suspicious is going on.

Don’t accept all kinds of sponsored messages, as you should think in the long run, and you don’t want your chatbot to be used only once.

Look for companies that want to send sponsored messages that will provide benefits to your users. If you play it smart, you will gain higher retention rates, and your chatbot’s user base will grow.

Be Careful With the Cons

When approaching this opportunity, you need to be careful. Spammers already have damaged the landscape of e-mail marketing, so be careful and don’t allow spammers to send messages through your chatbots.

The protection is different from e-mail, as users can block your chatbot and that may be the end of it. Don’t be driven by the click rate and allow companies to send messages that show something else when redirected. Be sure always to check the destination where your users will be redirected. By protecting the users, you’re protecting your chatbot and yourself.

Final Thoughts

Sponsored messages can go either way, as it’s a knife with two blades, and you should be careful about how you are using it.

If you want to start and take advantage of the chatbot technology, you are at the right place. Use our platform that is powered by Artificial Intelligence code and NLP, as it’s easy to use with drag and drop and no coding is needed.

Give it a try with our free starter plan, and start building your chatbot for free. Register today, it’s free and don’t worry, ChattyPeople is here to help.

Posted by Slobodan S.

How Chatbots Can Change The Blogging World

 

Blogging is one of the internet sectors that will be affected by the use of chatbots. Chatbots have a tendency to make things easier for people.

How Can We Build a Blogging Chatbot?

Make the chatbot to ease the jobs of bloggers; as funny as it sounds, with voice integration, it will type instead of us.

Yes, having a chatbot that will write down everything you say is simplified enough. But that is not where this chatbot will stop.

The automated posting on your website is a step further, as using the pre-created templates, it will make the look of your article the way you want it to look.

Let’s see if we can break down the process of creating a blog article and see if it’s possible to make a chatbot like this to be useful for bloggers:

The process of creating a blog article:

  • Finding an Idea

The chatbot can help you with this, by creating an RSS feed that will keep you in the loop of your interests; it will provide you with constant updates of the achievements made in the fields that you write about.

  • Research

Set your facts straight and do research with the help of chatbots. The chatbot can be created to do a keyword search for you and provide the outcome served on a platter for you.

  • Make Templates

Build templates that you want to use and how they will look for different topics.

  • Writing the Article

As I said before, this one is easily achievable with voice integration via the chatbot. As we talk to the chatbot, it can write it down for us.

  • Publish

Sync the chatbot with your website and let it do the work. With a simple publish button, it can import the text and the template to submit the article inside Word Press, for example.

  • No Idea, No Problem

This is another helpful feature that can generate and provide you with a possible title on what is in trend to write about.

How Does it Affect the Readers?

This kind of chatbot can be used in two ways: As a tool to create an article and a tool to provide the articles to the people. Having a daily blog published for your readers will make it easier for them to follow you.

Final Thoughts with ChattyPeople

You can forget about the stress and the time spent in front of a computer. Go finish some of your daily errands, and while driving, just talk to your chatbot about the things you want to write about.

It’s all about the idea, and there is no better way to start doing it. Use our chatbot platform, here at ChattyPeople, and try out this technology to see what benefits it can bring to your organization.

The platform we provide is user-friendly, and no coding is needed. So, simply register and build your chatbot with the easy user manual to follow. Try out our starter plan and take advantage of it; you can start making your chatbot for free.

ChattyPeople is here to help.

Posted by Slobodan S.

Top 10 Features Your Chatbot Must Have

 

Chatbots seem to find their way into the business world and using them is helping our day to day tasks and saves time for everyone.

A decision needs to be made from all decision makers in all organizations, to start using this technology, and to help their business and the chatbot technology to expand and improve.

When creating a program, whether it is an app or a chatbot, there are some features that all of them need to poses.

To help, we set up a list for you with ten features that every chatbot needs to have:

1). Feedback System

Feedback goes two ways: Give the customers a way to salute your brand and your chatbot, but also accept criticism and act accordingly to improve whatever there is that needs to be improved.

2). Usability

Choose the right messaging app so you can target the right audience. Facebook has the largest amount of users so it would be a safe decision. Try to spread your chatbot creation into all of the trendy messaging apps, as it will boost your user base.

3). Update and Customize

Be sure to update and customize your chatbot to improve the user experience, and make this tool the tool everyone will want to use.

4). Use the Phone

Smartphones are the most used devices today. This is the reason why messaging platforms are flourishing. Use the chatbot to be able to connect your customer with a real person if the issue can’t be resolved with the chatbot. With this, you will strengthen your customer connection with your brand, and they will feel safe to work with your company.

5). Involve Analytics

Analytics will provide to you a significant amount of data that you can use to make the wrongs right. With analytics, you can obtain firsthand knowledge on how the chatbot and human interaction is behaving, if the sessions are successful, if the chatbot acted in the manner that it needs to act in, and so on.

6). Subscribe

Give the opportunity to customers to follow your chatbot, as you will gain more returning users if combined with the marketing strategy of your company.

7). Push Sales

Make it smart enough to know when the conversation is coming to an end. Use this to widen the session and offer the customer some new products to see or a discounted product that they might want. It’s always polite to ask if they what the chatbot to show them, don’t just pop up an offer. Remember that the chatbot is mimicking human-like conversation and this is the main reason why we want to interact with them.

8). Augment the Space

Don’t stop with text and voice, give the users visualization. Provide quality photos that will provide a different perspective in the conversation. Everyone knows that a picture is worth a thousand words.

9). Payment

Be prepared to offer your clients payment inside the messaging app and don’t redirect them to your website’s checkout page, as they will appreciate that they can close the deal fast.

10). Variables

Variables are essential, so you can provide different words with the same outcome. In this way, you will have a chatbot that everyone can chat with.

Final Thoughts

Be more involved in technological advancements; your company and your customers deserve it.

Building a chatbot has never been easier, as we have made it simple. Use our platform, here at ChattyPeople, and try out this technology; you will be surprised of the benefits you will gain.

We encourage you to use our starter plan as it will cost you nothing start building your chatbot for free.

Register today; Chatty people is here to help.

Posted by Slobodan S.

Conversational Banking ─ From Branches To Bots

 

Chatbots are progressively used in all industries out there. Their reason to accept this technology is to better the customer’s experience and provide a faster way to reach the information needed.

There are a lot of reasons that drive banks to use chatbot technology, and here are several:

♦ New Ways to Reach the Bank

Messaging has been a proven channel to communicate with customers. Chatbots have improved the way of this type of communication. The shortage of time is a problem that people encounter today, and there is no time to go and visit a bank branch. This is why banks started to implement chatbots into the banking world.

♦ Fast Response Time

Chatbots have this advantage over other used channels of communications. There is no need to wait in the line or to go through their automated systems anymore, as they decreased the necessity of the need for waiting for your turn. Chatbots have the information in their hand, and they are faster than people to respond with the right information when interacting with them.

♦ 24/7 Support

Reaching the bank has never been easier. There are restless customer support agents that are working around the clock. Day or night, chatbots are there for us; no holidays or weekend rest, who doesn’t want an employee like that?

♦ Chatbots in Messaging Apps

Chatbots are slowly but effectively growing in the new digital space provided for them. Messaging apps like Facebook Messenger opened the door for them, and the benefits are enormous for users. Using these platforms, they can be interacted with without installing, and there is no need of memory consumption for the devices we are using.

♦ Ultimate AI for Banking Bots

The question is who will provide the ultimate brain for the banking bots? Several companies want to be the leader in this sector, and one of these companies is a company called Clinc.

This company, which is established in Ann Arbor, Michigan, is founded by AI and system research professors from the University of Michigan.

The research they did and the work outcome was their Finie Bot, as the name was created from two words, “Finance” and “Genie.” The bot’s name they created is showing us that they certainly want to provide a genius financial system and they want to be the leader in this sector.

♦ Online Banking

Online banking is the transitional phase for banks implementing complete autonomy of bots. The successes of online banking are the most prominent reasons why banking systems will change shortly.

One of the leaders among the banks who decided to make these drastic measures is Wells Fargo. Wells Fargo will cut down on 400 branches by the end of 2018, and they plan to reach the number of 1,000 shortly.

If these banks show successes, other banks will take their lead and will follow them sooner then we think.

Final Thoughts

The time will come where we will deposit our check or set up direct deposit inside Messenger. It will provide more safety and will act as a world bank for everyone to use.

The use of chatbots is coming to all playing fields, personal and business. The best way to see the possibilities of this technology is to create one for your company.

Use the platform we have created for you, here at ChattyPeople, and build your chatbot with no coding required on your end. Take advantage of the plan that we have and start making your chatbot for free.

Register for free today; ChattyPeople is here to help.

Posted by Slobodan S.

How To Get Hundreds Of Thousands Of Users Following Your Chatbot

 

Having a chatbot and not using it correctly is a problem that everyone can face. The purpose of a chatbot is to use it and gather as many users as possible.

You have built your chatbot and now might be wondering how you can get it out there. How can you make people use it?

It’s not an easy task, but we have some suggestions that you can use, and hopefully, they will help you to attract more users.

Here is how:

Know its Purpose

Make the chatbot as useful as possible. Building a program to be used by people needs to have a purpose. This is the first thing you need to think of when deciding to build the chatbot.

What will be the purpose of the chatbot, and what can the chatbot do for the users? Even if there is a similar chatbot or app, you can achieve more if you use a different approach.

Use the examples provided by Poncho bot. Learn more here:

♦ Poncho Bot

Poncho Bot is one of the success stories in the chatbot world. It provides weather updates, which is nothing new, but still, the creator has successfully achieved it being used by lots of people.

In the beginning, they did not have that many users, mainly because the competition was tremendous. There are so many useful apps that provide the same thing, and people just have the habit to use what they have used before.

So, what they did is that they took a different approach. They updated the chatbot to suggest taking an umbrella because of the possibility of rain. This is the way to break down boundaries and to make a chatbot more fun to use and interact with than other apps.

Promoting 

Use marketing to draw attention to your chatbot. Social media is an excellent way to start if you already have subscribers for your brand that will jumpstart your user attraction.

If you don’t have subscribers, make a fun page for your customers on Facebook and put the chatbot there to interact with users.

Another way is to achieve using marketing outside of the digital world, as you will be surprised at how many users you can attract by putting an ad in the newspaper, or even passing out flyers around your community.

Integrations

Offering a tool that will be a substitute for multiple tools and will provide the same usefulness as the others will make the chatbot more straightforward to use.

Everyone will use a chatbot that will give them a more comprehensive and multifunctional use. Integrations are the way you can make this happen.

Multi-Messaging Platforms

All messaging platforms have welcomed chatbots. The use of these messaging platforms is spreading, so the smart thing to do is to build a chatbot for your brand and integrate it into all of these platforms.

This will help you to spread awareness in different places in the digital world, and attract more users.

Final Thoughts with ChattyPeople

Don’t let your inspiration be stopped because there is already an app for that, as the history of the digital world proves that new and different approaches can achieve more than the previous programs that were created.

For example, take a step back and remember what we used before Facebook. Facebook wasn’t the first social media platform, as we had MySpace and Hi5 which were created before Facebook. A different approach and innovations are what Facebook used to help overrun the existing competition.

There is no better day than today.

Use our platform, here at ChattyPeople, and start building a chatbot. We have made it simple with our starter plan; it’s free to start, so you have nothing to lose.

Register today and build your chatbot for free; ChattyPeople is here to help.

Optimizing Your Chatbot User Experience Based On KPIs

 

 

 

As with all other user-customer-based interactions, monitoring the behavior is of most importance. To achieve continuous use of the chatbot, you need to track the user-chatbot behavior, and one of the best ways is to use KPI.

What is KPI?

A performance indicator, or (KPI) Key Performance Indicator, is a measurement that organizations use to evaluate the outcome and the success of the objective they are targeting. Success is based on the outcome of the goals that one company wants to achieve.

These could be:

  • Client satisfaction
  • Engagement
  • Acquiring new customers
  • Building relationships and have returning customers
  • Improving quality of service
  • Revenue turnover

Why concentrate on KPI?

Monitoring your chatbot is essential, and all the data is equally important, but KPI is something that you need to set up.

KPI is the core and key segment of your organization, and you want everything to work like a charm. The use or client-chatbot interaction is vital so you can know your customers are satisfied and if this channel of communication is helpful for them to use.

♦ Engagement

Everything falls on to engaging customers and providing quality of service. Monitoring the engagement can help you see the wrongs and correct them when needed.

Curtail factors to monitor engagement are:

  • Retention rates
  • Session length

♦ Retention rates

With monitoring retention rates, you can see which of your clients’ needs is satisfied with the use of the chatbot and which are not. With this, you can adjust the chatbot to target the right audience or even widen the specter of your services if you find the need.

♦ Session Length

Monitoring the session length is the right indicator that will tell you the problem of the chatbot. You will be able to see if the customer finishes the session too quickly, did they lose interest in the interaction, and when they ended the session.

This indicator is important as it can give you direction in where to change things. For example, if the client went through the whole session and at the final step of checking out, they merely ended the session, and didn’t go through with the payment process. This may indicate that they are not feeling safe using the payment system that you use.

When you start monitoring your KPI, you need to focus on these segments of your organization:

  • Setup clear KPI objectives
  • Change the KPI objectives if needed (based on the data received)
  • Move in the same direction, keep everyone on the same page
  • Setup KPI that will be actionable

Final Thoughts 

Depending on your organization type, you can set up a different set of metrics that will measure the key segments of the product or services you provide.

One thing is for sure, you shouldn’t depend on the chatbot to work flawlessly; this is why you need to monitor and update the chatbot. Updating the chatbot will boost the efficiency of this technology and will help your business to grow.

Try out this technology and build a chatbot for your company, as providing your customers with the ability to reach you 24/7 is key.

Use the platform provided, here at ChattyPeople, and the starter plan we have for you. Start building your chatbot for free.

Register today; ChattyPeople is here to help.

 

Posted by SLobodan S.

Top 5 Chatbot Directories You Need To Use

 

One difference between Apps and chatbots is that Apps have App stores for every platform and bots are not that easily discoverable, at this time.

Why are Directories Important?

The most important thing for a successful chatbot or App is for it to be used by people. You made your chatbot, and now you need to put it out there for people to find it.

It’s harder for chatbots then the Apps, but I believe there will be a directory for the operating system we use shortly. In the same way, there is Play Store for Android and iPhone’s App Store, as well.

Operating Systems for Bots

Chatbots, in the same way as the Apps, are programs that work inside the bigger program. For Apps, it is the mobile OS, but for chatbot space, it’s found inside the messaging App.

This is made because developers are trying to use the bots without installation and memory consumption. This is the current direction for the chatbots and the possibility to stay in this path is more than reasonable.

Facebook

A smart thing to do is use the Messaging App that has the biggest number of users. In this way, you will have bigger chances to reach a broad audience using Facebook user’s base.

Facebook still has a directory where you can see the business and connect with them through the Discover Tab that they made to find chatbots easier.

Microsoft Bot Directory

Microsoft made a directory where you can submit your bot. Unfortunately, they don’t receive any more submissions. They made it possible to connect the bot to their Bing channel where people can find and use your chatbot.

Slack

The Slack platform has their own directory where you can search for useful bots that work great and are making your day to day tasks much easier to finish.

If you have a chatbot, you can integrate it inside Slack and if you are generous enough, let other people use it.

Telegram

This Messaging App welcomed the use of bots, too. They have a directory where you can search and discover bots made for this App. In some way, there is a battle where we will see the popular Messaging Apps competing in.

Botlist.co

Botlist is the best chatbot directory there is. They made the directory easy to search by categories and platforms where chatbots have been deployed.

It is an actual directory where you can search for all of the bots there are out there, as they have fulfilled the purpose and made chatbot discovery much easier.

Final Thoughts with ChattyPeople

As I said earlier, the way that we find bots is more difficult than finding Apps. But that is just for now; with new technology, there will be a new way how we will gather all bots under one roof.

It’s your turn to build a chatbot, and we are here to help. Use the platform that we have and build your chatbot without coding and with an easy drag and drop interface.

Register for free, and we will make Facebook integration instantaneous so you can use the biggest messaging platform to reach a bigger audience for your business.

We made it simple; ChattyPeople is the way to start.

Posted by Slobodan S.

Slack Bots Are Shaping Today’s Business World

 

Technology advancements in the last decade have changed the business world. With the creation of the internet, the opportunity has developed as a seed for the foundation of our modern lives.

There have been so many new and extraordinary things that we have recently built; things that have changed the way we think, live and work.

One of these creations is a chatbot, along with the Slack platform where we can change the way we work.

The Internet

Creating the internet has changed everything, as it made the most significant impact in our world.

The changes and upgrades of the devices that we use to connect to the internet have helped to change the business world as we know it today.

What Did We Achieve With the Internet?

  • Information

Reaching information much easier has helped to push advancements and technology much further than we could in the past. The cold war has ended; welcome internet.

  • Communication

Communication is nothing like 10-15 years ago, and it`s all because of internet advancements. Back in the day, employees were working closely with the owners for better communication, and today, you can reach anyone, anytime.

  • Social Networks

Social networks have made us addictive to messaging and opened a new way for companies to reach a bigger audience.

  • Smartphones

Because of the internet, the advancements in computing power progressed. Smartphones replaced the Old fashioned PC with smaller-sized touch screens and faster devices that we call Smartphones today.  The need to be connected all the time is what pushed companies to achieve this.

Bots Within Slack

Working alongside your team and sharing a workplace from anywhere is what Slack is about.

Having a virtual office where you can simplify things using chatbots is the way to improve the foundation of your business. There are so many creative apps and bots that teams have come up with that the list is growing, and it will never stop there, as there will be a bot for everything.

Working in Slack, there are so many categories involved that make the Slack Platform a must-have tool for business.  For now, here are several useful Slack bots and apps that improve the way we work:

  • Analytics
  • Communication
  • Customer Support
  • Developer Tools
  • File Management
  • HR
  • Office Management
  • Payments
  • Accounting
  • Sales

All of this is so we can be connected, and today, being connected is the way we do business. This is where the Slack platform and Slack bots come in.

The latest step of this technology is automating the technology to work for us. Slack bots inside the platform are providing us with just what we need to do our jobs much faster.

Slack is trying to unite all industries under one roof and one platform. Having all the connections you need, and following up on the advancements made in the work zone inside Slack, is imperative.

There are more than 800 apps and bots developed for Slack. With building a broad base of automated programs insight Slack, the business world is starting to shape in a new and more improved working environment.

Final Thoughts with ChattyPeople

Changes are coming, and everyone will be on board. Sooner or later, all the companies will provide their own bot.

It`s up to you now, and I would suggest taking advantage of the starter plan we have, here at ChattyPeople, and start building your chatbot for free.

The easy and user-friendly platform that we are providing will execute your chatbot efficiently, and integration with Slack is just one click away.

 ChattyPeople is here to help, so register today.

 

Posted by Slobodan S.