The internet has empowered modern consumers, but it has also allowed companies to gain valuable information about their audiences. Online marketing campaigns can be targeted and tailored for specific audiences and market segments, and their success can be measured through an array of impressive metrics.
In addition, the implementation of chatbots can take your marketing campaign a step further. Platforms like ChattyPeople can help you build a bot that will work as a growth-hacking tool and provide consumers with the ultimate user experience.
Chatbots are versatile, so they can have many different uses. I’ve created a guide to help you implement your chatbot into your online marketing strategy, increase revenue, and build a lasting connection with your audience.
Building a Chatbot
ChattyPeople is among the best chatbot-creating platforms out there because it can help you build an AI-powered chatbot in a matter of minutes. The best part is that you won’t need any coding knowledge to build your bot. With Chattypeople, you can create simple or complex chatbots that can fulfill a number of tasks that range from answering questions to placing orders and managing profile information.
Furthermore, ChattyPeople lets you launch and manage chatbot campaigns that can distribute your content, send personalized offers, and place orders among other things. Chattypeople is free to start, and you can move up to paid plans as your interactions increase.
Advantages of Building a Chatbot
Chatbots have become the new must-have for all marketing campaigns, regardless of size and industry. There are numerous advantages to building a chatbot using Chattypeople, for instance:
- Reaching your audience through their preferred platform
- Engaging consumers before your competitors
- Monetizing your Facebook account
- Building your sales pipeline
- Qualifying your leads before they enter your sales funnel
- Allowing you to personalize marketing campaigns
How to Incorporate a Chatbot to Your Marketing Strategy
Chatbots have been around longer than most people realize. However, technological advancements, such as AI, have transformed the way consumers interact with chatbots.
You can now use a ChattyPeople chatbot to connect with your potential customers through their favorite apps, like Facebook Messenger. Because of this, the ability to personalize, implement, and make money from chatbots through effective marketing has also grown. In order to successfully integrate your chatbot to your online marketing strategy, you have to:
Give Your Chatbot Personality
Your chatbot will work as a direct representative of your brand whenever it interacts with customers, so give it some personality. Chattypeople can help give your bot personality, but the amount of “humanity” will depend heavily on your industry and the image you want your brand to convey.
Medical centers and financial institutions need to have a very professional bot with very light, minimal dashes of humor. On the other hand, certain clothing and footwear brands need to build a hip chatbot that can communicate with younger generations.
Distribute Your Content Through Your Bot
Blogs, news releases, and other useful resources can help you prove your expertise and land more customers. However, your content needs to reach your audience in order to be effective.
Chatbots can help you deliver all your fresh content to your audience directly to their social media accounts. Consumers are more receptive to your posts if they are delivered through a familiar channel, and if they are not interested, they will ignore it without causing major disruptions to their routines
Use Your Chatbot as a Self-Serving Tool
Basic chatbots have limited functionality, but Chattypeople allows you to build a complex bot that can work as a self-serving tool for your customers. This will minimize the amount of time your clients spend managing their account, increasing their user experience and perception of your brand. Because you will spend less time interacting with customers, this should also give you more time to invest in other day-to-day operations.
Offer a Direct Sales Channel
Chattypeople helps you connect your chatbot to different e-commerce platforms. You can then program your bot to take orders directly through comments, posts, and private messages. Your chatbot can even help consumers find different items, tell them if they are in stock, place orders, and manage their shipping details, all through Facebook Messenger.
Make Your Bot Proactive
It’s been about a year since Facebook released its chatbots on Messenger, so many consumers are still unsure how to even use chatbots. Program your chatbot to be proactive, and offer solutions to customers that go beyond the usual “What can I do for you?” script. Instead, create a bot that asks your consumers open-ended and close-ended questions to narrow down what they really need.
With Chattypeople, you can create a chatbot that gathers information about your consumers before they enter your funnel, some of this includes:
- Employment history
- Education level
- Interests and hobbies
- Phone number
- Email address
Once you gather information through your chatbot, you can build campaigns that cater to each specific segment. This will help you qualify the leads you receive, see where they are in the buyer’s journey, and send them personalized offers that are more likely to catch their attention and become sales.
The success of any online marketing campaign depends heavily on organization, and chatbots are no exception. You have to look at what you want your bot to achieve and choose attainable goals. Look at the features your bot has, make sure they all work properly on all platforms and devices, and use them as selling points for your brand.
Use the steps outlined above to build a functional Chattypeople chatbot and start implementing it to your marketing campaign to make the most out of your social media pages.