Retail, one of the oldest industries in the world, has shaped and reshaped in so many ways, and it`s in the stage of doing it once more.
Chatbots are tools that will change our lives as we know it, and by using them for retail, they will affect how we are shopping.
To help, here is a list of 5 ways how this technology is being used to reshape retail once again:
1). Facebook Messenger
Facebook opened the door and welcomed chatbots to live inside their Messenger app. Using the Messenger app for shopping will change the way we shop, and it will simplify things and be much faster and safer.
Adding other users to the Messenger app will increase the use of this app, and the options to text, call and shop will save time for the consumer.
2). On-Demand Shopping Support
Using chatbots and having them at our disposal 24/7 is proof enough that retail is reshaping. Shopping through the Messenger app or any other platform will become our personal shopping assistant and is a time-saver which makes shopping much more manageable.
With chatbots, we are able to find the products that suit our needs much faster. Since the chatbots implementation into our digital lives, shopping will never be the same again, as it will be more personal and more useful for both sides of the customer and the company.
3). Lower Costs
Millennials prefer the chatbot as a way of communication over all other sources. Even so, not everyone is on board with this as the number of users interacting with chatbots and their demand it’s rapidly increasing.
The best part and most significant benefits are that it will lower the cost on both sides. When I say both sides, I mean the customer and the brand behind the chatbot.
Companies that are using chatbots can reach a much broader audience than others, and with this, they are lowering the cost of the products because they save more money on marketing and human resources.
With the lowered costs, customers are much more satisfied using this technology.
Voice-activated chatbots definitely reshaped the retail industry the most. With voice recognition and improvements in this technology, we will experience shopping like never before.
Here are a couple of examples:
Amazon made a breakthrough with chatbot technology. Providing their customers with a well known Amazon device, Echo and Echo Dot, gives a new way of interacting with technology and a new way of shopping.
Having a friend with whom you can talk to and order through is amazing. It`s been proven to work very well for Amazon, and this is why other companies will pursue this way of doing business shortly.
Followed by offering two-day shipment, Wal-Mart teamed with Google has offered to their customers Google Home Mini. Together, with the Google Home device, they will provide a shopping experience through voice, and I believe it will be better than Alexa.
This is one thing that Amazon needs to be concerned about.
5). Inside Stores
We all have used price checkers at stores, and we know how helpful they may be. Lowes went little further and offered their customers a chatbot that will help them find what they are looking for.
They announced that this year, they will put in use their LoweBot in some of their stores as an experimental stage. This is one more way how shopping has changed with technology.
Final Thoughts with ChattyPeople
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Posted by Slobodan S.