5 Reasons Why You Need To Build A Chatbot For Your Marketing Campaign

Chatbots are the current trend, but that is not the only reason to build a chatbot if you own a business.

Chatbot platforms with Artificial Intelligent and NLP ─ natural language processing capabilities ─ are a proven result for providing the best quality service to your customers.

This tool is a must for every company, and if you still haven’t decided to go with the technological flow of this program, you need to do better research on how chatbots can help your business to grow.

To help, here are 5 examples of why you should build a chatbot to help with your ongoing marketing campaigns:

1. Research and Goal Setting

With every campaign, you need to set your goals first, so you know when it is time to end the campaign.

You should build your chatbot with research capacity that will help you with the direction of your ongoing marketing campaign.

With the interaction between your potential customers and your loyal customers in mind, you need to build your chatbot to engage with them on a personal level and even ask simple questions or offer surveys that will help you learn about your customer’s insights, what they think, and what their preferences are.

2. Build a “Buy” Option

When creating your chatbot, you need to provide the option where the customer can buy your products by using the chatbot alone.

With this option, you can close the deal much faster than transferring the user to your website, and it will be more convenient for your customer, as well.

3. Target the Right Audience

With the research and the information gathered by your chatbot, you can match customers with particular products that match their style. With this option, you are able to pursue more quality leads.

4. Make it More Personal

You need to make your chatbot more personal, where during the interaction, your customers will get the feeling that they are chatting with a real human.

It is not that we want to fool people into thinking that they are, in fact, chatting with a real person instead of a chatbot, but the reason is to provide language that is more familiar to your customers so that they are more comfortable interacting with your bot.

We all had our bad experiences with the 1-800 calls when we were driven to an automatic menu where we didn’t have any choice than to listen and react accordingly. With chatbots, this is all in the past.

5. Add Discounts and Coupons

Allow your chatbot to offer your customers coupons that they can use during their next shopping experience.

Have them spread the word of sales for you, as well, as this encourages customers to come back and even brings in new customers.

Final Thoughts

The best thing about chatbots is that the sky is the limit; all you need to do is implement your experience and ideas into your bot and let it help you by doing most of the work.

For help building your new chatbot platform for free, visit us at Chattypeople.com today!

Posted by Slobodan S.