There are many ways that chatbots can help businesses, one of them being marketing.
The word marketing means to go into a market, literally, and to buy or sell products.
With a personal chatbot platform, you can bring the market into one of the most popular chat platforms today ─ Facebook Messenger.
Here’s why you should build your personal chatbot platform today:
1. Establish a Customer Base
The good thing about chatbots is that you will be able to use one of the biggest customer bases in the online world, and that is the Facebook Messenger.
Facebook has a user base of more than 1.2 billion users.
A smart thing would be to open your store within this massive user interface. Facebook already has opened its doors with their Messenger App, and you are the one that needs to take advantage of this and move your brand into the direction of a new technological e-commerce store.
2. Get Consumers to Subscribe
The interaction that your chatbot will have with your customer may be to ask simple questions and help with completing their purchase.
Then, you can offer for them to subscribe to your mailing lists for upcoming promotions and updates for new products.
3. Gain Valuable Customer Insights and Collect Data
Artificial Intelligence that is within chatbots makes them capable of memorizing the behavior of your customers and offer them products that will match their style based on their searches or previous shopping experiences.
With small questions and surveys, you may get ahead and improve your business, overall. By a simple interaction with your chatbot, you can collect data, for example: if your chatbot offers a customer a price search, you can use that and upgrade your product line to be within the most price ranges customers are shopping in, based on their searches.
And, with the survey, you will be able to get more information about what is trendy and what people like to shop for, can generate more qualified leads, and then pursue them.
4. Make Use of the Four “P”s
With the data gathered from your chatbot, you can implement the popular “P Model” and accumulate even more sales.
With this information, you can provide the customers with what they need based on the data you receive via your chatbot.
For example, what are their concerns with the purchase of a product in regards to returning, exchanging, warranties and overall support?
With this data, you will constantly have the most up-to-date information, on-hand, and can improve your business.
You can set up the right price for your products based on your customer’s searches or previous purchases. And, with this data, you will be able to stay in front of your competitor.
Keep in mind, when setting up prices, you need to be able to discount the price based on your marketing campaigns and still end up with a profit.
Placement refers to the geographical region your customers live in. Knowing their location via the use of a chatbot will allow you to offer them products that are trendier in their area.
With the information that your chatbot can gather, you will be able to accommodate more kinds of customers (young, business people or families), and with a particular selection of your products, you can target them individually.
Your chatbot can provide advertisements and deals and target specific customers you have. It can promote the right products to the right customers so you will be able to make more probable sales.
Build your own, personal, business chatbot today! Take advantage of what this technological solution has to offer!
Posted by Slobodan S.