10 Custom Chatbot Development Tips For A Successful Marketing Chatbot

 

Chatbots are becoming the most useful technology today, and they are expanding over the net more and more every day.

If you still have not taken advantage of using a chatbot, you should consider building one right now.

It’s not too late to get into this fascinating trend.

Here are 10 tips for developing a chatbot and how you can make it a marketing guru.

1. Increase Engagement

Build your chatbot to be able to increase engagement. Prepare them to act on your marketing campaign and promote it casually, like with a line as “hi there, there are some new and cool products on our website, would you want me to tell you more about it?”

Use your imagination and use your experience that you have gathered in real life to start up a conversation.

2. Market Research

Do market research with your chatbot and build data, such as:

  • What are they buying now?
  • What have they bought it in the past?
  • What will make them buy from you in the future? And so on. . .

Make it simple ─ you don’t want to overdo it with too many questions. You will gather a lot of valuable information and use it to develop a better strategy.

3. Sales Conversion

Use consumer interaction to take chat to a possible sale. Give customers the option to find your current discounts and coupons, make daily offers and customize it for every potential customer.

4. Generate Leads

With all the above mentioned, you will be able to generate more leads. All you need to do is give the option to your chatbot to store and report the leads that you will be able to use for your upcoming marketing campaign.

5. Survey

Best first-hand data with the most value one is gathered by doing small surveys with a couple of questions; you don’t want to give your customers tests ─ keep it simple.

6. Feedback

The feedback option to your chatbot is a pretty good feature to collect data for free. Most important is to pay attention to everyone’s feedback which you receive.

7. Subscribe Button

You have to have a subscribe button for sending out deals and making more sales. In this way, you will have the ability to grow your customer base and promote your marketing campaign. The best thing is that everyone wants a good deal.

8. Demographic

Use your chatbot to target and do research on what people want in different regions and make targeted offers.

You don’t want to offer someone from Hawaii a winter coat.

9. Trend

With the gathered information, make your chatbot able to recognize what trends are in and adjust your products to what people want to buy.

10. Personality

Build up your chatbot’s personality with all your experience and learn from it too. Teach it to act just like you would.

Final Thoughts

Let us help you build your chatbot, here at ChattyPeople, we offer a free startup kit for you to take advantage of.

 

DON’T HESITATE ─ THE RIGHT TIME IS NOW

IT’S FREE TO START

https://www.chattypeople.com/register/

Posted by Slobodan S.